AgriBusiness Appointments

Pure Flavor Adds Joe Sbrocchi as SVP of Business Development

AgriTech company, Pure Flavor Adds Industry Veteran

Pure Flavor has announced the appointment of Joe Sbrocchi as their new Senior Vice President of Business Development & Strategy. Sbrocchi brings a wealth of experience to the role, including his time as the Executive Director & General Manager of the Ontario Greenhouse Vegetable Growers.

Jamie Moracci, President of Pure Flavor, expressed his excitement at Sbrocchi’s appointment, highlighting the impact he will have on the company’s growth and evolution. Moracci said, “We welcome Joe to our leadership team. His experience and expertise will be invaluable in helping us to achieve our goals.”

For his part, Sbrocchi is honored to be joining the Pure Flavor team and is eager to contribute to the company’s continued success. “I am proud and humbled to join Pure Flavor, and I am committed to adding value and purpose to the company,” he said.

In recent years, Pure Flavor has established itself as a leading player in the produce industry, with facilities throughout North America. The company’s recent acquisitions and construction projects, including DeTemporada Farms and a new central packhouse & distribution center, are a testament to its commitment to growth and expansion.

Pure Flavor® acquired DeTemporada Farms, a 25-acre greenhouse bell pepper farm located in Merlin, ON. This acquisition comes as the company experiences tremendous year-over-year growth and expansion plans. As a result, Pure Flavor now owns a portfolio of nearly 1,000 acres of greenhouse-grown fruits and vegetables.

Image provided by Pure Flavor®

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