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Pure Flavor® Unveils Tiki Tomatoes™ and Oronai™ Sweet Charentais Melons

Pure Flavor® Unveils Tiki Tomatoes™ and Oronai™ Sweet Charentais Melons
Key Takeaways
  1. Pure Flavor® has launched Tiki Tomatoes™ and Oronai™ Sweet Charentais Melons as part of its innovation pipeline.
  2. Tiki Tomatoes™ have received the Superior Taste Award Certification from the International Taste Institute.
  3. The products will be unveiled at the upcoming IFPA Global Produce & Floral Show in Anaheim, California.
  4. Both products aim to meet consumer demand for innovative, convenient, and flavorful snacking options.
  5. Pure Flavor® is on a significant growth path, acquiring new farms and opening distribution centers.

Pure Flavor®, a leading greenhouse fruit and vegetable brand, has launched two new products: Tiki Tomatoes™ and Oronai™ Sweet Charentais Melons. These products are the latest innovations to inject new life into snacking. They will be unveiled at the upcoming IFPA Global Produce & Floral Show in Anaheim, California, from October 19-21.

Tiki Tomatoes™

Tiki Tomatoes™ are vibrant, cosmic-colored, tropically sweet, and juicy cherry tomatoes that have already garnered an international taste award. The tomatoes have received the prestigious Superior Taste Award Certification from the International Taste Institute in Brussels, Belgium. The jury highlighted the tomato’s crisp, crunchy skin, impressive visual appearance, and sweet, fruity taste with balanced acidity. The tomatoes are versatile and pair well with white wine, cheese, fish, and shellfish.

Oronai™ Sweet Charentais Melons

Oronai™ Sweet Charentais Melons are personal-sized, French-inspired melons known for their sweet, juicy, and floral-infused flesh. These melons are greenhouse-grown and weigh approximately 850-900 grams. They are a prized delicacy for their exceptional flavor and aroma and are the third greenhouse-grown melon in Pure Flavor®’s industry-leading program.

Consumer Trends and R&D

Pure Flavor® continues to invest in R&D to bring innovative products to market. According to Chris Veillon, Chief Marketing Officer, more than 90% of consumers noted that convenience is the most important factor when looking for a healthy snack. Both Tiki Tomatoes™ and Oronai™ Sweet Charentais Melons are designed to meet this consumer demand.

Business Growth

It has been an active year for Pure Flavor®, with acquisitions of DeTemporada Farms, Cervini Farms C5, and MightyVine®. The company has also opened a second distribution center in Texas to serve retail and foodservice customers further.

Agriculture Production Component

Both Tiki Tomatoes™ and Oronai™ Sweet Charentais Melons are greenhouse-grown, indicating a controlled environment for agriculture production. The products are part of Pure Flavor®’s industry-leading program in greenhouse fruit and vegetable production.

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