Key Takeaways:
- Row 7 Seed Company and Sprouts Farmers Market launch five exclusive vegetable varieties in California
- Available in select Sprouts stores across the Bay Area, Sacramento Valley, Central Valley, and Fresno
- Partnership unites Row 7’s chef-breeder network with Sprouts’ commitment to fresh, innovative produce
- Five featured crops include Sweet Garleek, Badger Flame beets, Upstate Abundance potatoes, Koginut squash, and Honeypatch squash
Row 7 Seed Company Expands Retail Footprint Through Sprouts Partnership
Row 7 Seed Company and Sprouts Farmers Market have announced a regional partnership bringing five celebrated vegetable varieties to Sprouts produce aisles across California. Beginning this week, shoppers can find Sweet Garleek, Badger Flame beets, Upstate Abundance potatoes, Koginut squash, and Honeypatch squash in select Sprouts stores throughout the Bay Area, Sacramento Valley, Central Valley, and Fresno.
This collaboration reflects a shared mission between the two companies to celebrate flavor, freshness, and innovation in produce. The partnership introduces Sprouts shoppers to Row 7 Seed Company’s approach to vegetable breeding, which prioritizes taste alongside agronomic performance.
“We've always believed that flavor has the power to change how people eat,” said Row 7 Founder Chef Dan Barber. “Sprouts understands that flavor and nutrition go hand in hand—when vegetables taste this good, healthy eating becomes a pleasure, not a chore.”
Showcasing Row 7’s Signature Varieties
Together, Row 7 Seed Company and Sprouts are highlighting five standout crops bred through Row 7’s collaborative Trial Network—a community of more than 200 chefs and growers who test varieties for both culinary excellence and field performance.
• Sweet Garleek – Combines the sweetness of leeks with the mellow savor of garlic. Use tops and all—sautéed, grilled, or raw.
• Badger Flame Beets – A golden beet bred for sweetness without the typical earthy bitterness, mild and vibrant.
• Upstate Abundance Potatoes – Created by breeder Walter de Jong, these small potatoes offer a naturally creamy flavor that shines roasted or boiled.
• Koginut Squash – A cult favorite developed by breeder Michael Mazourek, known for its velvety texture and nutty taste.
• Honeypatch Squash – A single-serving butternut with concentrated sweetness and rich flavor.
To accompany the in-store launch, Row 7 is also offering exclusive recipes designed for Sprouts customers, highlighting each vegetable’s culinary potential.
A Natural Alliance for Flavor and Innovation
The partnership between Row 7 Seed Company and Sprouts Farmers Market underscores a shared belief that great taste drives better food choices. By connecting chefs, breeders, and growers directly with consumers, the collaboration represents a new model for how innovation in the field can reach kitchens nationwide.
Sprouts shoppers across California now have the opportunity to experience what happens when plant breeding starts with flavor—and ends with inspiration in every meal.
Row 7 Seed Company
The company is an organic food company that collaborates with chefs, farmers, and plant breeders to develop new vegetable varieties with unique culinary, nutritional, and ecological traits. Its mission is to improve food from seed to table.
The company sells organic, unpatented seeds through an online marketplace and introduced a branded line of organic vegetables in grocery stores in 2022. Row 7 continues to expand its retail presence, particularly in the U.S. Northeast.
