Key Takeaways
- Row 7 Seed Company launches its new Starling sweet potato across Whole Foods Market locations on the U.S. East Coast.
- The variety combines Covington’s creamy sweetness with the rich color and depth of purple sweet potatoes.
- Starling was developed by NC State’s renowned sweet potato breeding program.
- The product is grown through Row 7’s network of organic farmers who prioritize flavor and soil health.
- Founder Chef Dan Barber highlights its exceptional texture and transformative culinary qualities.
Row 7 Seed Company's Sweet Potato Built for Flavor and Color
Row 7 Seed Company has announced the official release of its Starling sweet potato, now available at Whole Foods Market stores across the East Coast. Known for its commitment to seed-to-table innovation, the company brings forward a variety that blends culinary performance with vibrant aesthetics.
Starling’s deep purple hue reflects high levels of anthocyanins, compounds associated with antioxidant properties. The variety merges the creamy sweetness of Covington with the aromatic depth of purple sweet potatoes, offering a rich, versatile ingredient for home cooks.
Developed Through Leading Sweet Potato Breeding Expertise
The Starling sweet potato was developed by North Carolina State University’s sweet potato breeding program, recognized for producing Covington — a variety that has shaped the modern industry for nearly twenty years. The collaboration builds on Row 7’s mission to pair plant breeding with culinary insight.
