Square Roots Expands Distribution with Meijer in Midwest

Square Roots announced today that it now sells its fresh, long-lasting produce in Meijer’s branded stores in four Midwestern states, meeting the increasing consumer demand for local food that is delicious, nutritious, and responsibly farmed. Delicious, high-quality greens will be sold at Meijer-branded stores in Wisconsin, Illinois, Indiana, and Michigan. The produce is grown and harvested locally at their Kenosha farm, the company’s largest indoor farm built to date.

“Our new farm in Kenosha delivers delicious, pesticide-free, fresh produce to Meijer and other local retailers in the Midwest, all year round, and often within hours of being harvested,” said Chad Hague, VP of Sales at Square Roots. “We’re thrilled that Meijer shoppers will get to enjoy our locally harvested greens that stay fresh for weeks.” All our produce has extended 14 day shelf life, is always pesticide free and non-GMO, and is 100% traceable to allow consumers to see the complete journey Square Roots produce takes from seed to shelf. Square Roots grows a wide variety of fresh greens, including herbs like Basil, Dill, Parsley, and Cilantro; microgreens; and salad mixes. Square Roots is addressing the $37.3 billion total packaged produce category at retail.

The Kenosha farm was deployed using Square Roots’ modular, smart-farm technology platform. To manage the farm, they use proprietary, cloud-connected software to constantly monitor and control multiple climates, enabling its farmers to grow a wide range of crops to meet local market needs. Kenosha is the largest farm Square Roots has built to date as it has the capacity to produce more than 2.4 million packages of herbs and leafy greens annually. The farm also created more than 20 jobs in the Kenosha region, recruiting locally to open new pathways for more young people to enter the high-tech agriculture industry.