SVG Ventures | THRIVE Invests $500,000 in Cellar Insights to Scale Smart Potato Storage Technology

Key Takeaways

• SVG Ventures | THRIVE has invested $500,000 in Cellar Insights through the Pioneer Fund.
• The funding supports commercialization of remote potato storage monitoring technology.
• Cellar Insights helps reduce post-harvest losses by detecting spoilage risks early.
• The company validated its technology through Alberta Innovates and FCC Innovation Farm Network.
• The investment supports Cellar Insights’ expansion across North America.

SVG Ventures | THRIVE Backs Cellar Insights Through Pioneer Fund

SVG Ventures | THRIVE, a global agri-food innovation and investment firm, has announced a $500,000 investment in Calgary-based Cellar Insights through the SVG Ventures Pioneer Fund. The funding is intended to support the continued growth and commercialization of the company’s smart, remote monitoring technology for potato storage.

Cellar Insights focuses on addressing post-harvest losses in the potato sector by providing real-time visibility into storage conditions, helping growers, processors, and storage operators protect crop quality and value during long storage periods.

SVG Ventures' Accelerator Roots and Commercial Validation

Cellar Insights’ development was accelerated through SVG Ventures’ Alberta-based accelerator program, delivered in partnership with Alberta Innovates’ Scaleup Gap Program. SVG Ventures initially engaged with the company through this program and continued to track its progress as the technology moved from pilot deployments to commercial traction.