Key Takeaways
- Treefera raised $30 million in Series B funding, led by Notion Capital, to enhance its AI-enabled platform and support global expansion.
- The company focuses on improving supply chain visibility, particularly at the “first-mile” where commodities are sourced.
- Funding will accelerate real-time commodity tracking, regulatory compliance tools, and expansion in North America, APAC, and Europe.
- Treefera’s platform integrates satellite imagery, adaptive AI, and risk modeling to support enterprise decision-making.
- Investors cite Treefera’s ability to provide actionable climate and supply chain insights as a core strength.
Treefera to Expand Supply Chain Data Platform After $30M Investment
Treefera, a provider of AI-powered supply chain transparency solutions, has announced the completion of a $30 million Series B funding round. The investment, led by Notion Capital and supported by AlbionVC, Triple Point, Twin Path Ventures, and the soon-to-join Endeit Capital, will help the company scale its operations across North America, APAC, and Europe.
The funding comes less than a year after Treefera’s Series A round and reflects continued investor confidence in its approach to tackling supply chain opacity, particularly in early-stage sourcing known as the “first-mile.”
Enhancing First-Mile Visibility Amid Environmental and Regulatory Shifts
The “first-mile”—the initial stage where commodities and ingredients originate—accounts for over 60% of supply chain risks and costs, according to Treefera. However, it remains a largely opaque area in many global supply chains. Treefera’s platform addresses this challenge by merging satellite imagery, adaptive AI, and financial-grade risk analysis to deliver real-time data and insights for businesses managing complex sourcing operations.
Jonathan Horn, Founder and CEO of Treefera, stated: “Our world runs on nature-based commodities, yet information on the physical source of these assets remains largely invisible to the systems that depend on them. […] With defensible real-time insights on commodities, ingredients and carbon from the first-mile, businesses can not only have clearer sightlines into sourcing, but mitigate risk and ensure compliance.”
Treefera’s Support from Investors and Sector Growth Plans
The latest round of funding will support platform enhancements, including real-time commodity tracking, geospatial analytics, and regulatory compliance automation.
Patrick Norris, General Partner at Notion Capital, commented: “Treefera’s team has built a category-defining platform at the intersection of AI, data, and supply chain transparency. […] We are thrilled to be leading this round and support their vision to make resilient, decarbonised supply chains the global standard.”
Sara Resvik, Partner at Endeit Capital, added: “Their unique methodology aligns strongly with our investment focus on climate tech, and we’re proud to partner with them in their mission.”
Treefera’s tools are already in use across multiple industries including agriculture, energy, forestry, insurance, and pharmaceuticals. By focusing on the origin and quality of natural commodities, Treefera supports faster project validation and improved integrity across supply chains.
Advancing AI Infrastructure for Sustainable Applications
A notable aspect of Treefera’s approach is its emphasis on efficient AI computing infrastructure. The company is developing a decentralized, opportunistic computing model designed to reduce environmental impact while maintaining performance.
This infrastructure strategy, combined with its growing portfolio of clients and expanding geographic reach, positions Treefera as a key player in the future of data-driven, sustainable supply chain management.
