Key Takeaways
- Puratos is enrolling approximately 30% of its U.S. wheat flour volumes into mass balance regenerative agriculture programs with key supply chain partners.
- The move supports Puratos's publicly stated goal of reaching 50% regenerative sourcing by 2030.
- Puratos defines regenerative agriculture as an outcome-based farming approach focused on soil health, biodiversity and water management.
- The initiative marks a shift from pilot programs to broader implementation within U.S. wheat flour, building on programs the company launched in 2022.
- Puratos works with farmers, cooperatives and milling partners to implement practices such as crop rotation, reduced tillage and cover cropping.
Puratos Scales Regenerative Agriculture Across U.S. Wheat Supply
Puratos, which describes itself as a global leader in bakery, sweet goods and chocolate ingredients, has announced a step forward in its regenerative agriculture strategy, accelerating the adoption of regenerative practices across its U.S. wheat supply chain. As part of the initiative, Puratos USA is enrolling approximately 30% of its wheat flour volumes into mass balance regenerative agriculture programs in collaboration with key supply chain partners, supporting the company's stated objective of reaching 50% regenerative sourcing by 2030.
What Regenerative Agriculture Means for Puratos
Puratos defines regenerative agriculture as an outcome-based farming approach focused on improving soil health, enhancing biodiversity and supporting water management, while creating long-term value for farmers and communities. To support the transition, the company works closely with farmers, cooperatives and milling partners around the world to implement practices such as crop rotation, reduced tillage and cover cropping, which the company says are associated with improvements in soil organic matter and water retention.
“Everything starts with the soil, but most people never see it,” said Luther Hardin, Senior Procurement Manager, Puratos USA. “Farmers are dealing with real pressure, weather, yield, long-term viability, and what happens at that level impacts everything that follows. Our role is to work alongside our partners to build a more sustainable and robust supply chain, in a way that's practical and scalable.”
From Pilot Programs to Broader Implementation
In the U.S., the initiative represents a shift from pilot programs to broader implementation within wheat flour, enabled by established supplier partnerships and supported by structured reporting frameworks across the value chain. The effort builds on programs Puratos launched in 2022, which the company says continue to inform how it expands its approach both in the U.S. and globally.
Building a Practical, Scalable Supply Chain
Puratos said the goal is to make regenerative agriculture work within existing commercial operations rather than remain a theoretical concept.
“Our customers do not just need ideas. They need solutions that fit into how they operate today,” said Michael Gleason, Product Director, Puratos USA. “Regenerative agriculture cannot stay theoretical. It has to work inside real supply chains, real formulations, and real production environments. That is what we are focused on making possible.”
