Key Takeaways:
- UpTerra has named Debra Baker as Chief Financial Officer during a period of rapid growth
- Baker will oversee finance, accounting, and control operations, reporting to CEO Steve Birch
- She brings more than 25 years of leadership experience from The Walt Disney Company and Deloitte
- Baker highlighted her focus on operational efficiency and scaling support for farmers
- CEO Steve Birch emphasized her expertise in process optimization and team building
UpTerra Announces Leadership Appointment
UpTerra, a fast-growing ag-tech company specializing in water-enhancing technology for farmers, announced the appointment of Debra Baker as Chief Financial Officer. Based in Sausalito, California, Baker will manage finance, accounting, and control operations while assisting in building infrastructure to support scalability. She will report directly to CEO Steve Birch.
Baker’s Professional Background
Baker brings more than 25 years of operational, accounting, and leadership experience. She previously held senior positions at The Walt Disney Company and Deloitte, where she managed teams of more than 70 employees and led projects across the United States and India. She is recognized for driving operational and financial efficiency at scale and for her strengths in team development.
Executive Statements
“I’m excited to join UpTerra when the company’s growth is accelerating so rapidly as it delivers its unique service to farmers, generating strong economic results while making our crops more nutrient dense and improving the resilience of our food system,” said Debra Baker.
Steve Birch, CEO of UpTerra, added: “Debra brings the skillset, operational excellence, and enthusiasm we need to expand and maximize our benefit to farmers. Her ability to design and implement processes, optimize performance and build teams aligns with our commitment to operational excellence as we scale our revolutionary service with farmers.”
