Key Takeaways
- UpTerra has appointed Brian Poindexter as Chief Operating Officer.
- Poindexter will lead operations, growth strategy, and execution as the company scales TerraFlow.
- TerraFlow is designed to improve irrigation water performance through vortexing and frequency imprinting technology.
- Poindexter brings more than 15 years of experience in strategy, operations, and large-scale program execution.
- The appointment supports UpTerra’s expansion across major U.S. growing regions.
UpTerra Names Brian Poindexter Chief Operating Officer
UpTerra, a company focused on improving irrigation water performance in agriculture, has announced the appointment of Brian Poindexter as Chief Operating Officer. In this role, Poindexter will oversee company-wide operations, growth strategy, and execution as UpTerra expands deployment of its TerraFlow technology across key U.S. agricultural markets.
Poindexter will report directly to Steve Birch, Chief Executive Officer of UpTerra. The company stated that the appointment is intended to strengthen operational leadership as it moves from early deployment into broader commercial scale.
“I joined UpTerra because it's rare to see science and purpose so deeply aligned,” Poindexter said. “Strengthening the foundation of water performance can change the future of farming, particularly where water is scarce.”
