Key Takeaways:
- Van der Knaap Group announces partnership with Canadian-based Premier Tech
- Collaboration aims to combine product portfolios and technical expertise in horticulture
- Both companies highlight shared values around sustainability, innovation, and reliability
- The company to access Premier Tech’s biological solutions and global infrastructure
- Customers can expect broader offerings and improved service continuity over time
Van der Knaap Group Aligns with Premier Tech for Global Growth
Van der Knaap Group has entered into a strategic partnership with Premier Tech, a Canada-based horticulture company, in a move aimed at expanding global reach and strengthening innovation within the professional horticulture sector. The partnership brings together two family-owned companies with established histories in the development and production of growing media and crop health solutions.
According to Van der Knaap Group, the collaboration was driven by a desire to align with a partner that shares its commitment to sustainability and quality. Founders Ron and Perry van der Knaap described Premier Tech as a company that matches their vision for collaboration and innovation.
Building on a History of Cooperation
The two companies have previously worked together through Van der Knaap’s partner in Sri Lanka. This existing relationship provided the foundation for formal collaboration between Van der Knaap Group and Premier Tech’s Growers and Consumers Group, which has an established presence in North America and a portfolio of biological solutions that support crop health and yield.
The Group brings over four decades of experience in growing media and circular fertilizers, produced at facilities around the world. Premier Tech contributes its expertise in substrate production and biological technologies, positioning the partnership to offer complementary solutions to growers globally.
Strategic Objectives and Customer Impact
The company sees the partnership as a way to improve operational continuity, product range, and access to innovation. While no immediate changes are expected for customers, the company indicates that future benefits will include broader product offerings and enhanced delivery reliability.
“This step not only strengthens our delivery reliability, but also contributes to the continuity and sustainability of the solutions we offer our customers,” said Jelte Veenstra, CEO of Van der Knaap Group.
Jean Bélanger, President and CEO of Premier Tech, emphasized that the partnership aligns with Premier Tech’s long-term goals to expand in Europe and the Americas.
Van der Knaap Group & Premier Tech: Focus on Shared Values and Future Collaboration
The company notes that the agreement will also provide internal benefits, including opportunities for employees to engage in innovation, automation, and international experience. Both companies emphasized their intent to preserve their organizational identities while pursuing shared strategic goals.
“As a partner, we will increase our strength and knowledge while remaining true to our identity, culture, and values,” added Veenstra.