Key Takeaways:
- Vive Crop Protection launches the Highest Velocity Commercialization Engine (HVCE) to rapidly develop and bring new crop protection products to market.
- HVCE focuses on optimizing existing active ingredients, reducing time and cost compared to traditional discovery-based methods.
- Over 30 product innovations are expected from HVCE in the next seven years, including three new products in 2026.
- The initiative aims to serve underserved market segments by offering tailored crop protection solutions for growers.
Introduction to HVCE: A Faster Path to Market
Vive Crop Protection is advancing agricultural innovation with its Highest Velocity Commercialization Engine (HVCE), a strategic initiative designed to expedite the development and commercialization of crop protection inputs. By focusing on optimizing existing active ingredients rather than discovering new ones, Vive is poised to provide growers and industry partners with differentiated products that meet specific agricultural challenges.
“Growers need differentiated tools to tackle today’s agricultural challenges – and they need them fast,” said Dave Rummel, Vice President of Sales and Business Development at Vive Crop Protection. “Vive’s HVCE enables us to develop unique, market-specific solutions, most recently Phobos® FC fungicide, at a pace the industry has not seen before.”
Innovation and Efficiency: Reducing Time and Costs
Traditional crop protection innovation has been heavily reliant on discovering new active ingredients, a costly and lengthy process that can take more than 12 years and $300 million to complete. This process is becoming even more challenging due to increasing regulatory scrutiny, which has slowed the approval of new synthetic and biocontrol active ingredients. As Doug Baumann, Chief Technology Officer at Vive Crop Protection, explained, regulatory bottlenecks are now affecting even biocontrol solutions, with the EPA reviewing around 80 new products annually but only having the capacity to process a small percentage of these.
Vive’s HVCE addresses these challenges by streamlining the development process, focusing on improving the performance of existing active ingredients. This approach significantly reduces R&D time and cost, allowing products to reach the market more quickly and efficiently than through traditional discovery methods. Vive leverages its proprietary nanotechnology delivery platforms to enhance the effectiveness of conventional synthetic and biocontrol active ingredients, delivering added value to growers while reducing environmental impact.
A Pipeline of Innovation
Vive Crop Protection’s HVCE is expected to deliver over 30 product innovations in the next seven years, including three new product launches set for 2026. The initiative positions Vive to accelerate the development process, enabling the company to meet the evolving needs of the agriculture industry in a more sustainable way.
“With the HVCE set to deliver more than 30 product innovations in the next 7 years, including three products launching in 2026, we are positioning ourselves to not only speed up the development process, but do it in an effective, efficient, and sustainable way,” stated Baumann.
Targeting Underserved Markets
The HVCE also enables Vive to focus on underserved segments of the market, such as smaller acreage crops or specialized farming practices, where larger companies may not invest resources. By delivering tailored crop protection solutions, Vive aims to meet the unique needs of growers facing evolving regulations and new pest challenges.
“Evolving regulations and emerging pest challenges aren’t a future problem for growers,” noted Rummel. “They’re happening right now! The HVCE allows us to deliver reliable solutions to the market faster with better performance and stronger returns for growers and retailers alike.”
A Sustainable Future for Agriculture
Vive’s commitment to long-term success in crop protection is evident in its approach to modular product development and integration of cutting-edge delivery technologies. The HVCE is not just about speeding up the product development process; it represents a transformation in how solutions are brought to market.
“By building the Highest Velocity Commercialization Engine, we’re not just speeding up the process of product development—we’re transforming the way solutions are brought to market,” said Darren Anderson, Co-Founder and CEO of Vive Crop Protection. “Our goal is to empower growers with tools that deliver real results today, while paving the way for a more sustainable and resilient future in agriculture.”
Vive Crop Protection Recent News
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Reports Over 30% Growth in 2024 Amid Industry Challenges (2024/09/20)
Vive Crop Protection reported a 30% increase in on-ground sales in 2024, despite a challenging agricultural landscape. The company’s success is attributed to its innovative, nano-tech-based products, which cater to growers’ specific needs. The Phobos™ FC fungicide and Averland® FC insecticide/nematicide saw a 70% increase in on-ground sales. Vive’s innovative solutions have received positive feedback from growers, improving sustainability and crop success. The company’s growth is also attributed to its focus on operational efficiency and sales productivity. Vive’s resilience in navigating a challenging market is a testament to its products, channel partners, and employees’ collective genius and adaptive mindset.
Vive Crop Protection Secures Series C Extension to Boost Precision Agriculture Innovations (2024/05/24)
Vive Crop Protection has completed its Series C extension funding round, aiming to advance its Precision Chemistry™ platform and expand into new markets. The capital injection supports Vive’s efforts to enhance its technologies and address the growing demand for sustainable agricultural solutions. The company focuses on optimizing conventional and biological crop inputs to improve performance from the jug to the field. Vive Crop Protection’s Precision Chemistry and Allosperse® Delivery Technology provide farmers with more compatible, effective, and sustainable crop protection solutions. The Series C extension is a strategic move to strengthen Vive’s position in the agricultural innovation sector, with the company aiming to launch five new products annually.
Appoints Susanne Wasson to Board of Directors (2024/04/15)
Vive Crop Protection has appointed Susanne Wasson to its Board of Directors, aiming to enhance the company’s focus on innovation in crop protection technologies. With 33 years of executive experience, Wasson is expected to guide strategic initiatives at Vive. CEO Darren Anderson expressed excitement about Wasson’s alignment with the company’s growth and innovation goals. Wasson looks forward to contributing her experience in driving growth, fostering innovation, and cultivating high-performance teams to Vive’s success.
Strategic Team Enhancements (2024/02/27)
Vive Crop Protection has bolstered its leadership and operational team to expand its market, enhance sustainability, and strengthen finances. Greg Esco is the Eastern US Sales Manager, Bruce Ringrose is the Director of Sustainability and Stakeholder Relations, and Jeff Lacrooy is promoted to VP of Finance. These appointments and promotion are expected to catalyze Vive’s growth and innovation in the agricultural sector.
Introducing Phobos™ FC (2024/01/19)
Vive Crop Protection Secures Additional Funding (2023/06/09)
Vive Crop Protection Inc. has successfully extended its Series C financing round, raising an additional $8.4 million USD for a total of $34.4 million USD, backed by key investors like the Business Development Bank of Canada and Export Development Canada. These funds will enhance research and development, including laboratory expansion and increased staffing, and will support market expansion in North America and improved marketing strategies. CEO Darren Anderson expressed gratitude for the investor support, highlighting their belief in Vive’s potential. Central to Vive’s innovation is the Allosperse® Delivery Technology, a nanoscale, polymer-based system that optimizes the performance of agricultural inputs, boosting both ROI and sustainability for farmers. Kyle Scott of Emmertech praised Vive’s growth and potential, underscoring the company’s bright future in the agriculture industry.
Registers AZteroid™ FC3.3 Fungicide In Canada (2023/03/29)
Vive Crop Protection has launched AZteroid FC3.3 fungicide in Canada, which offers long-lasting disease control and fertilizer compatibility. The fungicide is specifically for in-furrow use on potatoes, protecting against Black scurf, Silver scurf, and Rhizoctonia diseases. VP of Global Sales, Dan Bihlmeyer, said the fungicide presents Canadian potato growers with a new tool to combat soilborne diseases.
Image provided by Vive Crop Protection
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