Key Takeaways
- Yimutian Group entered a preliminary acquisition agreement with camellia oil producer Jiufeng Agriculture.
- The transaction supports Yimutian Group’s expansion into origin-based and consumer-facing agricultural segments.
- Jiufeng Agriculture operates vertically integrated camellia oil production in Hunan Province.
- Yimutian Group also launched a large-scale integrated farmland development project in Guangdong Province.
- Both initiatives focus on digitalization, standardization, and scalable agricultural production.
Yimutian Group Advances Integrated Agriculture Strategy Through Acquisition
Yimutian Group, a China-based digital agriculture platform, announced that it has entered into a preliminary acquisition agreement with Hunan Jiufeng Agriculture Co., Ltd., a producer of premium camellia oil products. The proposed transaction reflects Yimutian Group’s strategic move toward building an integrated agricultural ecosystem that connects production, circulation, and consumer markets.
Founded in 2012, Jiufeng Agriculture operates a vertically integrated camellia oil business encompassing oil-tea cultivation, processing, oil pressing, refining, and branded product sales. The company has invested approximately RMB 110 million in high-standard oil-tea plantations covering nearly 30,000 mu and participates in a broader agricultural consortium managing more than 150,000 mu of oil-tea farmland. Its operations are based in Yueyang County, Hunan Province, a nationally designated camellia oil production region known for stable access to high-quality raw materials.
Yimutian Group plans to integrate Jiufeng Agriculture’s origin-based resources with its digital and AI-enabled infrastructure to improve product standardization, traceability, and commercialization efficiency.
“Our long-term vision is to create a technology-driven agricultural ecosystem that connects production with consumption,” said Jinhong Deng, Chairman and Chief Executive Officer of Yimutian Group.
The transaction remains subject to due diligence, definitive agreements, and customary closing conditions.
Yimutian Group Expands Origin-Based Model With Guangdong Farmland Project
Separately, Yimutian Group announced a strategic cooperation agreement with regional partners to develop the Jianjiang Farmland Integrated Development Initiative in Huazhou City, Guangdong Province. The project covers more than 21,000 mu and represents the company’s continued expansion into large-scale, origin-based agricultural development.
The initiative is structured around land consolidation and infrastructure upgrades, deployment of AI-driven farm management and supply-chain systems, and value-chain extension through processing, branding, and agricultural services. Yimutian Group will contribute its digital platform, data systems, and AI technologies, while local partners will support land coordination and project execution.
“This project reflects our strategy of extending digital agriculture from online platforms into origin-based, large-scale production systems,” Deng said.
Regional Expansion and Replicable Agricultural Development Models
The Huazhou project marks Yimutian Group’s second integrated farmland initiative in Maoming City, following an earlier project in Maonan District. Combined, the two projects cover approximately 35,000 mu, reinforcing the company’s presence in southern China. Yimutian Group stated that these initiatives are intended to serve as replicable models for modern, technology-enabled agriculture, supporting productivity improvements, supply-chain coordination, and long-term value creation.
