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Kubota Establishes Urban Agriculture Marketing Office in Brooklyn to Advance PFAL Business

Kubota Corporation announced the establishment of a new marketing office dedicated to its Plant Factory with Artificial Lighting (PFAL) business in Building 77 at the Brooklyn Navy Yard in New York City.

Key Takeaways

  • Kubota Corporation has opened a new urban agriculture marketing office at the Brooklyn Navy Yard.
  • The office, named KUAMO, will support U.S. sales and market development of Kubota’s Plant Factory with Artificial Lighting (PFAL).
  • KUAMO is equipped with closed-type cultivation systems developed by PLANTX Corporation.
  • The initiative focuses on local market research, partnerships, and business development on the U.S. East Coast.
  • Kubota aims to address supply chain, climate, and urban food production challenges through PFAL solutions.

Kubota Opens KUAMO at Brooklyn Navy Yard

Kubota Corporation announced the establishment of a new marketing office dedicated to its Plant Factory with Artificial Lighting (PFAL) business in Building 77 at the Brooklyn Navy Yard in New York City. The office, named KUAMO (Kubota Urban Agriculture Marketing Office), is intended to serve as a base for promoting PFAL solutions and advancing business development activities in the United States.

KUAMO is equipped with artificial-light cultivation systems developed by PLANTX Corporation, a company in which Kubota holds an equity interest. The office will support marketing activities, local market research, and the identification of potential customers and partners for Kubota’s plant factory operations.


Focus on Urban Food Production and Market Development

KUAMO will utilize the PLANTX closed-type plant cultivation system to conduct crop production trials and gather insights into local market needs. According to Kubota, the office will play a central role in evaluating demand for PFAL solutions and supporting commercialization efforts across the U.S. market, particularly on the East Coast.

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