New Technology In Agriculture

Viiision Aims To Enhance Transparency In Food & Ag With Blockchain

Viiision, a new technology suite, was made at CES 2024, signifying a significant development in digital transparency and accountability.

Key Takeaways:

  • Merger of Technology and Expertise: Viiision is a product of the strategic union between Liiingo and ClimateChain, aiming to enhance digital transparency.
  • Advanced Blockchain Technology: The blockchain technology of Viiision claims to be 4000% faster than existing models, introducing a new standard in digital efficiency.
  • Enhanced Consumer Transparency: Viiision’s technology provides consumers with real-time information about products and services, promoting transparency.
  • Provenance Tracking for Businesses: The platform aids businesses in demonstrating their commitment to safety, environmental sustainability, and inclusivity.
  • Sector Expansion Plans: Viiision initially targets the food and agriculture sectors, with plans to extend into other areas based on consumer interest.

Viiision: A New Era of Digital Transparency and Efficiency

The official announcement of Viiision, a new technology suite, was made at CES 2024 as the company strives to contribute to significant development in digital transparency and accountability. This technology is the culmination of a partnership between Liiingo and ClimateChain, with founders Amanda Martinez, Andrea Sorensen, and Joni Kindwall-Moore at the helm.

Background of Viiision

The company represents the integration of Liiingo’s digital communication technology and ClimateChain’s blockchain solutions focused on environmental sustainability. This merger aims to leverage the respective strengths of both companies to create a unified platform that enhances transparency and trust in the digital domain.

Technological Innovations in Blockchain

Central to Viiision’s offerings is its blockchain technology, which reportedly operates at speeds exceeding current blockchain systems by 4000%. This claim, if validated, could set a new precedent for digital transaction efficiency and reliability.

Consumer Transparency

A key feature of Viiision is its focus on consumer transparency. The technology is designed to give users real-time access to detailed information about products and services, potentially impacting how consumers interact with businesses.

Business Applications and Provenance

For businesses, Viiision’s blockchain technology offers a means to showcase their commitment to ethical practices. Companies could use the platform to validate and communicate their adherence to standards of safety, sustainability, and inclusivity.

Expansion and Future Plans

Viiision’s initial focus is on the food and agriculture sectors, with plans to broaden its scope to other areas in response to consumer demands. This strategy suggests an adaptive approach to market needs and trends.

Company Statements

Amanda Martinez, a co-founder of Viiision, commented on the launch, emphasizing the importance of transparency in building trust in the interconnected global landscape. She described Viiision as a commitment to fostering a more accountable and responsible ecosystem.

Photo by Shubham Dhage on Unsplash 

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As a dedicated journalist and entrepreneur, I helm iGrow News, a pioneering media platform focused on the evolving landscape of Agriculture Technology. With a deep-seated passion for uncovering the latest developments and trends within the agtech sector, my mission is to deliver insightful, unbiased news and analysis. Through iGrow News, I aim to empower industry professionals, enthusiasts, and the broader public with knowledge and understanding of technological advancements that shape modern agriculture. You can follow me on LinkedIn & Twitter.

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