Key Takeaways
- 701x has closed an oversubscribed Series B round exceeding $10 million, funded entirely by local North Dakotans, Minnesotans, and rancher-users with no venture capital or institutional involvement.
- The Fargo, North Dakota company has built what it describes as the only complete technology ecosystem for beef cattle, spanning on-ranch software, breed association software, GPS and health monitoring ear tags, DNA solutions, and accessories.
- 701x has reached its first profitable month while directing the majority of its labor budget toward R&D, including an overhaul of an acquired breed registry platform and development of a feedlot management system.
- Robotics and automation have reduced xTpro ear tag assembly costs by 75%, underpinned by CEO Kevin Biffert's background founding and selling Fargo Automation to Körber Medipak in 2017.
- The company is already live in Canada and is on track to launch in Australia, New Zealand, Mexico, the United Kingdom, and Brazil before year-end.
701x Closes Oversubscribed $10M+ Series B Funded by Community and Rancher Investors
Agricultural technology company 701x (Fargo, North Dakota) has closed an oversubscribed Series B round exceeding $10 million, funded entirely by regional investors from North Dakota and the greater Minneapolis area, alongside rancher-users across the country. The round included no venture capital or institutional participation — a deliberate structure the company frames as validation from its own community and customer base.
Founded six years ago, 701x has built a beef cattle technology ecosystem it says is the only complete platform in the sector, covering on-ranch software, breed association software, GPS and health monitoring ear tags, DNA solutions, and a growing accessory line. Its flagship xTpro ear tag uses direct-to-satellite connectivity to deliver real-time herd alerts for out-of-fence events, animal health changes, estrus detection, calving activity, and bull-not-mounting events directly to a rancher's phone.
“The beef industry deserves better technology — not single-function tools, but a connected ecosystem targeting ranchers' true pain points: fertility and health,” said Kevin Biffert, Founder and CEO of 701x. “Closing an oversubscribed round funded by our community and our own customers is the validation that means the most to us.”
Profitability, Manufacturing Scale, and Global Expansion
701x reports reaching its first profitable month while directing the majority of its labor budget toward R&D, including an overhaul of an acquired breed registry software platform and development of a new feedlot management system. On the manufacturing side, robotics and automation have reduced xTpro assembly costs by 75%, drawing on CEO Kevin Biffert's background founding Fargo Automation and selling it to Körber Medipak in 2017.
701x Eyes Six New Markets Before Year-End
The company is already operating in Canada and plans to launch in Australia, New Zealand, Mexico, the United Kingdom, and Brazil before the end of 2026.
