Key Takeaways:
- Leadership Appointment: Heidi Burrows to assume role as Managing Director of AB Neo from 15 April 2024.
- Rich Background: Brings extensive experience from her 15+ years at sister company, AB Vista.
- Focus on Growth: Aims to align AB Neo’s strategies with market needs for neonatal nutrition.
- Ian Wellock’s New Role: Steps into a new position as Senior Pig Nutritionist at Premier Nutrition.
- Research and Development: AB Neo to leverage its Centre of Excellence to innovate in neonate nutrition.
Introduction of New Managing Director
AB Agri has officially announced Heidi Burrows as the new Managing Director of its neonate nutrition business, AB Neo, effective 15 April 2024. This appointment is part of a strategic move to steer the company towards future growth and to strengthen its research capabilities in the neonatal nutrition sector.
Background of Heidi Burrows
Heidi Burrows transitions to her new role following a successful 15-year tenure at AB Vista, a sister company under the AB Agri group, where she held various leadership positions across commercial, operational, and regulatory departments. Her broad experience in the animal nutrition industry positions her well to lead AB Neo in its next phase of development.
Burrows’ Vision for AB Neo
Upon her appointment, Heidi Burrows shared her aspirations for her new role, stating: “I am delighted to be joining AB Neo as managing director. With its strong foundation in research and the operational support from our Centre of Excellence trial farm, AB Neo is well-positioned to address the comprehensive nutritional needs of young farm animals. We are poised for ambitious growth, and I look forward to driving our strategies to support both our business’s and our customers’ future.”
Transition of Ian Wellock
Ian Wellock, who has served as the Managing Director of AB Neo for the past four years, will transition to a new role within the group as Senior Pig Nutritionist at Premier Nutrition. Reflecting on his new position, Wellock commented: “It is a pleasure to be moving to Premier Nutrition, a key business within the AB Agri group. I am eager to begin contributing to its success and to continue enhancing our nutritional solutions for the industry.”
Future Directions Under New Leadership
With Heidi Burrows at the helm, AB Neo plans to further capitalize on its specialized Centre of Excellence trial farm to spearhead innovations and refine its neonatal nutrition products. The focus will remain on supporting the growth and development of young farm animals through scientifically backed nutritional strategies.
