Key Takeaways
- ADAMA has launched Novali™, a high-load liquid Pyroxasulfone herbicide targeting residual weed control in soybean and corn production, with commercial sales beginning in June 2026.
- Novali™ contains 40% more active ingredient per gallon than standard liquid Pyroxasulfone products, reducing handling, transport, storage, and refill requirements for growers.
- The product is built on ADAMA's Sesgama™ formulation technology, which enables the higher-load liquid format while maintaining efficacy for pre-emergence residual weed control.
- Novali™'s liquid format eliminates dust concerns associated with dry formulations and simplifies dosing, making it easier to integrate into existing weed management programmes.
- The launch is part of a broader ADAMA US weed control strategy, with additional formulations expected to further build out the company's row crop herbicide portfolio.
ADAMA Launches Novali™, a High-Load Liquid Pyroxasulfone Herbicide for Row Crops
ADAMA (SZSE: 000553) has introduced Novali™, a high-load liquid herbicide based on Pyroxasulfone, targeting residual weed control in soybean and corn production. Built on ADAMA's Sesgama™ formulation technology, Novali™ delivers 40% more active ingredient per gallon than standard liquid Pyroxasulfone products, reducing the volume growers need to handle, transport, store, and refill during application season. Commercial sales began in June 2026.
Pyroxasulfone is an established active ingredient in residual herbicide programmes, commonly used in pre-emergence applications to control a broad range of grass and broadleaf weeds before they emerge. Novali™ brings that chemistry into a higher-concentration liquid format, which ADAMA says integrates more easily into modern weed management programmes.
What Novali™ Offers Growers
The higher active ingredient load in Novali™ addresses operational efficiency directly — fewer containers, less handling time, and reduced logistics complexity for the same treatment coverage. The liquid formulation also eliminates the dust and dispersibility concerns associated with wettable powder or dry flowable formats, and simplifies on-farm dosing.
ADAMA positions the product as a solution for weed management programmes facing pressure from herbicide-resistant weed populations, where extended residual control before emergence is a key tool in reducing reliance on post-emergence applications.
“Novali represents how ADAMA brings smarter solutions to growers by combining proven chemistry with advanced formulation technologies. Novali™ is designed to integrate seamlessly into modern weed management programs, delivering higher concentration, operational efficacy, and consistent residual control. It helps growers optimize decisions aimed at evolving agronomic challenges,” said Germain Boulay, Head of Global Herbicides at ADAMA.
Part of a Broader ADAMA US Row Crop Strategy
The Novali™ launch sits within a wider ADAMA US weed control strategy that the company says will see additional formulations added to strengthen its row crop herbicide portfolio over time. ADAMA did not specify the timing or chemistry of those additional products.
