New Technology In Agriculture Partnerships

AGCO and SDF Partner to Expand Massey Ferguson’s Low-Mid Horsepower Tractor Portfolio

AGCO Corporation, a global leader in agricultural machinery and precision ag technology, reported net sales of $2.9 billion for Q4 of 2024.
Image provided by AGCO.

Key Takeaways

  • AGCO Corporation and SDF have signed a supply agreement to expand Massey Ferguson’s low-mid horsepower tractor lineup.
  • SDF will manufacture tractors up to 85 horsepower for Massey Ferguson, with production beginning in mid-2025.
  • The refreshed tractor range will offer various powertrain options to meet diverse customer needs.
  • The partnership aims to increase Massey Ferguson’s market share in this segment while maintaining quality, efficiency, and cost-effectiveness.
  • Massey Ferguson’s global distribution network will begin transitioning to the new models in a phased rollout starting mid-2025.

AGCO and SDF Strengthen Massey Ferguson’s Tractor Lineup

AGCO Corporation (Profile), a global leader in agricultural machinery and precision ag technology, has entered into a supply agreement with SDF, a manufacturer of tractors, harvesters, and diesel engines. This partnership will allow Massey Ferguson to expand its low-mid horsepower tractor offerings, with SDF producing models up to 85 horsepower for most global markets.

The collaboration is part of AGCO’s strategy to enhance Massey Ferguson’s product range, ensuring farmers have access to efficient, reliable, and cost-effective equipment tailored to their needs.

Luis Felli, Senior Vice President and General Manager, Massey Ferguson, stated: “AGCO and Massey Ferguson’s Farmer-First approach is centered on creating a consistently exceptional experience for our farmers. We are extremely proud to have a partner like SDF who shares our passion for serving the world’s farmers. This partnership will strengthen Massey Ferguson’s position in the low-mid horsepower tractor segment globally, allowing us to provide more farmers with straightforward, dependable, and high-quality equipment to drive their productivity and maximize profit.”


What the New Massey Ferguson Tractor Lineup Will Offer

The updated Massey Ferguson low-mid horsepower range will offer:

  • Tractors up to 85 HP, produced by SDF for most global markets.
  • A range of powertrain options, ensuring adaptability to various farming conditions.
  • High-quality production standards, leveraging SDF’s vertically integrated manufacturing system.

Alessandro Maritano, SDF Chief Commercial Officer, commented: “We are pleased to have reached this agreement, which highlights the efficiency of SDF’s vertically integrated production system in all our facilities. This confirms the value of our in-house expertise and know-how in designing and manufacturing proprietary core components, ensuring excellence and innovation worldwide.”


Strategic Goals for the AGCO-SDF Partnership

Both companies have set ambitious goals for this collaboration, aiming to:

Enhance customer satisfaction by combining Massey Ferguson’s global presence with SDF’s production expertise.
Drive profitable growth by leveraging cost-efficient manufacturing and economies of scale.
Expand Massey Ferguson’s global market share in the low-mid horsepower tractor segment.


Global Rollout and Availability

Massey Ferguson’s global distribution network will begin transitioning to the new tractor models in mid-2025, with a phased rollout across most global markets.

This agreement between AGCO and SDF is expected to strengthen Massey Ferguson’s competitiveness in the low-mid horsepower segment while ensuring farmers have access to efficient, high-quality equipment tailored to their operational needs.

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