AGCO Corporation's ONE SMART SPRAY System won the Showstopper Award at the 2023 MAGIE Show for its innovative weed detection technology.
AgTech Precision Ag

AGCO’s ONE SMART SPRAY System Wins Award

In a remarkable achievement for agricultural technology, AGCO Corporation’s (NYSE: AGCO) ONE SMART SPRAY System stole the spotlight at the recent Midwest AG Industries Exhibition (MAGIE) Show in Bloomington, Illinois. The innovative technology, a result of a collaboration between AGCO’s Fendt® brand and Bosch BASF, was bestowed with the prestigious CropLife IRON Showstopper Award on August 23, 2023.

This award, conferred jointly by CropLife IRON magazine and the Illinois Fertilizer & Chemical Association (IFCA), is given to the product that shines as the “best in show.” With its precision ag technology, ONE SMART SPRAY is setting the standard in real-time weed detection and herbicide application, aiming to cut down costs and inputs for farmers.

ONE SMART SPRAY employs precision agricultural technology using high-resolution cameras to detect weeds instantly. It then applies herbicide specifically to the identified regions, minimizing herbicide use and optimizing costs for farmers. Fendt plans to incorporate ONE SMART SPRAY into its renowned Rogator® 900 solution, the only self-propelled, adjustable-height applicator in the sector to enhance its potential.

Although ONE SMART SPRAY is in the field testing phase, its commercial release is expected in 2025.

David Fickel, the senior marketing manager at AGCO Application, expressed gratitude for the recognition. “The Showstopper Award is traditionally the honor for the product that creates the most ‘buzz’ at MAGIE. ONE SMART SPRAY stood out and captivated attendees. The ongoing field tests validate its precision and capacity to cut down on inputs and expenses. We’re eager to introduce it to the farming community.”

Founded in 1990, AGCO Corporation has established itself as a global frontrunner in designing, manufacturing and disseminating agricultural machinery and precision agricultural technology. It offers a vast range of differentiated brands including, but not limited to, Fendt®, GSI®, Massey Ferguson®, Precision Planting®, and Valtra®. Fuse® innovative farming solutions empower AGCO’s exhaustive line of equipment and services, aiding farmers to feed the world sustainably. The company, headquartered in Duluth, Georgia, USA, registered an impressive net sales of approximately $12.7 billion in 2022. 

Image provided by AGCO

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