Key Takeaways
- Agerpoint has appointed Michael Gomes as Vice President & General Manager, Intelligent Equipment.
- The new role focuses on embedding spatial intelligence and AI directly into agricultural equipment.
- Gomes brings more than 30 years of experience in precision agriculture and equipment technology.
- The initiative targets real-time, machine-level decision-making for in-field operations.
- Agerpoint aims to expand commercial adoption through OEM and technology partnerships.
Agerpoint Expands Equipment Integration Strategy With New Executive Role
Agerpoint, a spatial intelligence and artificial intelligence platform serving agriculture, forestry, and natural systems, has announced the appointment of Michael Gomes as Vice President & General Manager, Intelligent Equipment. The newly created executive role reflects Agerpoint’s focus on integrating its sensing, analytics, and digital twin technologies directly into agricultural machinery and in-field systems.
In this position, Gomes will lead the development and commercialization of equipment-embedded analytics, extending Agerpoint’s platform from software and mobile applications into real-world machine environments. The company stated that the move is intended to broaden its commercial reach and support more precise, data-driven field operations.
Leadership Experience in Precision Agriculture and Equipment Technology
Gomes brings more than three decades of experience across digital transformation, precision agriculture, and sustainable innovation. Most recently, he served as Vice President of Global Sustainability and Corporate Social Responsibility at Topcon Positioning Systems, where he led global teams focused on automation, sustainability initiatives, and operational performance for customers and partners.
Earlier in his career, Gomes held leadership roles in strategic business development and precision agriculture, advancing technologies related to autonomous systems, sensor integration, and data-driven decision-making. He is recognized for fostering collaboration across original equipment manufacturers (OEMs), technology providers, and agricultural stakeholders.
“I’m excited to join Agerpoint at a pivotal moment for the industry,” Gomes said. “Intelligent Equipment represents a frontier where data and sensors on smart connected machines converge with real-time decision algorithms to create actionable intelligence.”
Intelligent Equipment Division Targets In-Field Decision Support
Embedding Intelligence Into Agricultural Machinery
As Vice President & General Manager, Intelligent Equipment, Gomes will define and execute Agerpoint’s strategy for integrating spatial intelligence into machinery platforms. This includes working with global OEMs, Tier 1 suppliers, and automation partners to support autonomous and semi-autonomous equipment.
According to Agerpoint, these integrations will enable real-time decision-making for applications such as precision spraying, variable-rate treatments, and advanced crop management workflows. By embedding plant- and field-level intelligence directly into equipment, the company aims to support more efficient and targeted in-field operations.
Industry Inflection Point for Precision and Automation
Kevin Lang, CEO of Agerpoint, said the appointment aligns with broader industry shifts toward commercially scalable automation.
“The industry has reached a real inflection point,” Lang said. “Precision systems combined with automation are moving from pilots to production, and growers are demanding solutions that deliver measurable economic outcomes in the field.”
Lang added that Gomes’ experience positions Agerpoint to bridge advanced intelligence with next-generation agricultural machinery.
The Intelligent Equipment division will focus on integrating Agerpoint’s data and analytics stack with equipment systems to support automated actuation, real-time insights, and scalable commercial deployment across global agricultural markets.
