Corporate Funding Round

Agritecture Receives Strategic Investment From Priva

Agritecture announced today a strategic investment by Priva, a technology company globally active in food security and energy transition.

Founded by Henry Gordon-Smith in 2011, the Brooklyn-based company has grown into becoming the world’s leading advisory firm on urban and controlled environment agriculture (CEA). Offering a diversified range of services to farmers, startups, multinationals, investors, and real-estate developers, the company contributes to making agriculture economically feasible, resilient to climate change, and powered by data-driven strategies.

Since its creation, Agritecture has worked with 200+ advisory clients (including the likes of Farm One, NXTLVL Farms, and others) as well as 500+ software users in more than 50 countries thus assisting with the strategy, research, design, and financial modeling of urban farms.

Priva Invests in Agritecture
To the left is Priva Operator, a cloud-based application to manage climate, water, and energy; image sourced from Priva. To the right is the Agritecture Designer software in use, specifically the Commercial Urban Farming Course; image sourced from Agritecture.


As a leading agritech solution for people and plants, Priva shares the same objectives to accelerate and empower the transition to smarter and resilient farming. Building on thousands of successful projects around the world since its creation in 1959, Priva benefits from unparalleled experience in the industry. Furthermore, its current CEO, Meiny Prins, leads the Sustainable Urban Delta Foundation, an organization seeking to inspire and support (mega)cities to become food-producing cities.

“A food-producing city is a livable city in many ways. It will boost entrepreneurship and social cohesion while creating a healthy and green environment. Climate change combined with the way most of our food is still being produced will be disastrous. So we need to speed up professional and scalable local food production. Entrepreneurs and skilled growers applying proven technology are key. That’s why Priva supports the vision of Agritecture and believes that with our partnership, we can work together toward this rewarding perspective for a better quality of life, solving many environmental problems along the way!” – Meiny Prins, CEO & Co-Owner of Priva


The investment will specifically fund the next stage of technology development for Agritecture, allowing the firm to intelligently connect CEA business owners with vetted equipment, technology, and financing providers from Agritecture’s Partner Network. “Agritecture will set a new bar for the industry when it comes to data access, standardization, and transparency, beginning at the earliest stage of project development,” says Director of Digital Strategy, Ricky Stephens.


“We are proud to deepen our partnership with global leader Priva through this strategic investment. Our shared vision is bold and we know that we can achieve it faster and better together. We are looking forward to bringing Priva’s wide range of controls solutions for climate, water, energy, and labor to a wider audience through our software and our services.” — HENRY GORDON SMITH, FOUNDER & CEO OF AGRITECTURE


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