Key Takeaways:
- AgTech PR announces the formation of its first advisory board, which will include leaders from the global agriculture sector.
- The Advisory Board aims to provide strategic insights and guidance to enhance the firm’s client services.
- Emphasis on diversity and inclusion, with a predominantly female board reflecting the company’s commitment.
- Board members bring expertise from significant sectors within agtech and broader agriculture.
Leadership and Vision at AgTech PR
AgTech PR, a prominent communications firm dedicated to agriculture technology, announced the creation of its inaugural Advisory Board, which consists of distinguished leaders to foster transformative change in agriculture. Jennifer Goldston, the founder and CEO of AgTech PR, outlined the company’s mission in sync with this new development. “Our objectives have always been to champion impactful technology, collaborate with innovative minds, and support women in agriculture,” Goldston remarked.
With various start-ups and scale-ups under its representation, AgTech PR leverages its PR, marketing, and digital communications expertise to support entrepreneurs throughout their development phases. “As these technologies mature and companies are ready to scale, they must communicate their stories effectively. That’s where our team excels,” added Goldston.
A Diverse and Inclusive Advisory Board
The Advisory Board features four independent members with extensive experience in global agriculture and agtech. This initiative underscores AgTech PR’s staunch commitment to diversity and inclusion. As a woman-owned business with a largely female workforce, the board’s composition profoundly mirrors the firm’s ethos.
Board Member Insights and Contributions
- Julie Borlaug of Borlaug Foundation & Borlaug Consulting: Known for her relentless advocacy for smallholder farmers and technology accessibility, Borlaug has been a key figure in driving sustainable agriculture innovations and fostering public-private partnerships.
- Bonnie Brayton of Fulcrum Global Capital: Bringing over 15 years of plant science and biotech experience, Brayton’s expertise from her time at Corteva Agriscience and now in venture capital provides a deep understanding of agricultural innovations and investment landscapes.
- Erin Fitzgerald of Erin Fitzgerald Consulting: A recognized global influencer, Fitzgerald has positioned agricultural initiatives at forefronts like the U.N. Food System Summit and COP, emphasizing agriculture’s role in addressing climate change.
- Sherry Frey of NielsonIQ: As VP of Wellness, Frey’s insights into consumer wellness trends offer a vital link between agricultural practices and consumer health narratives, promoting the concept of “food as medicine.”
Goldston highlighted the importance of clarity in an era when investments lag behind farmers’ and consumers’ needs. “With our Advisory Board, we aim to create a space to adapt, learn, and innovate, ensuring we remain at the forefront of supporting ag tech’s future,” she concluded.
