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Bluelab Latest News: Sales Autogrow Brand Assets to Excel Seeds

Bluelab, announces major upgrades to its controller lineup at MJBIZ Con 2023, marking a significant stride in indoor ag.

Key Takeaways:

  • Bluelab has agreed to sell assets of the Autogrow brand, including Intellectual Property, to Excel Seeds.
  • Excel Seeds Trading Sdn Bhd, a Malaysian greenhouse solutions company, will now own Autogrow MultiGrow and pH and EC Mini products.
  • The new entity will operate under Autogrow (HQ) Sdn Bhd.
  • Intelli range products will remain within Bluelab’s portfolio, rebranded as Bluelab solutions.
  • Customers can expect continuity in product availability, technical support, warranty services, and further product development.

Bluelab Announces Sale of Autogrow Brand Assets to Excel Seeds

Acquisition Details and Future Operations

Bluelab has announced the sale of specific products associated with the Autogrow brand to Excel Seeds Trading Sdn Bhd. This transfer includes the Intellectual Property for the Autogrow MultiGrow and pH and EC Mini products. The transaction will result in the new entity, Autogrow (HQ) Sdn Bhd, taking over these products. Excel Seeds, recognized for its commitment to innovation and product excellence, has been a reseller of Autogrow products since 2018 and is expected to maintain the high standards that customers have come to expect from these products.

Customer-Focused Transition

The transition of ownership to Excel Seeds is designed to be seamless for customers. The company aims to ensure continuity in the manufacturing and supply of the Autogrow MultiGrow and pH and EC Mini products, meaning no interruption in availability. Excel Seeds’ commitment to providing excellent customer support will address any queries or issues customers may have regarding their Autogrow products. Furthermore, existing warranties and service agreements for the Autogrow MultiGrow and Mini products will be honored by Excel Seeds, ensuring customers receive the necessary support and service.

Product Development and Support

Excel Seeds plans to invest in the product development of the Autogrow MultiGrow system. This investment is aimed at enhancing the performance and features of the system, ensuring it continues to meet the evolving needs of customers. Additionally, the engineering team responsible for developing the Autogrow MultiGrow will join Excel Seeds, providing continuity and a familiar point of contact for customers.

Bluelab’s Continuing Portfolio

Bluelab will retain the Intelli range of products, including IntelliDose, IntelliClimate, and IntelliGrow software, within its portfolio. These products will be rebranded as Bluelab solutions, indicating their continued alignment with Bluelab’s quality and innovation standards.


Bluelab Latest News

Bluelab Partners with Green Planet Wholesale for Canadian Market Distribution (2024/01/15)

Bluelab and Green Planet Wholesale Ltd. have announced a strategic partnership to expand Bluelab’s presence in Canada. Starting January 15, 2024, Green Planet will supply Bluelab’s full product range across Canada. Both companies are committed to sustainable and conscious cultivation practices. Green Planet brings over 25 years of experience in hydroponics and indoor gardening, while Bluelab is recognized for its contributions to controlled environment agriculture technology. This partnership aligns with their mutual goal of promoting environmentally friendly agriculture methods.

Unveils Advanced Controllers at MJBIZ Con 2023 (2023/11/28)

Bluelab, a leader in measurement and control solutions for the agriculture and horticulture industries, introduces major upgrades to its controller lineup at MJBIZ Con 2023, including Wi-Fi connectivity and compatibility with cutting-edge Edenic software. The integration offers real-time data access, precise measurements, and remote control capabilities, empowering growers worldwide to monitor and control their crop health remotely, ensuring optimal growth conditions. Positive feedback from industry experts underscores the impact of these advancements on modern agriculture and horticulture.

Bluelab and Micro Grow Partner Up to Elevate Commercial Growing Solutions (2023/07/21)

Bluelab and Micro Grow Control Systems have announced a strategic partnership to expand customizable commercial growing solutions for growers worldwide. Micro Grow will leverage the Autogrow product line to enhance its interphase cabinets and motor controls. The partnership will allow growers to adjust their methods according to their specific needs and preferences. Kelley Nicholson, previously Autogrow Sales Director, has joined the Micro Grow team as a Sales Engineer. The partnership symbolizes a forward-thinking, synergistic approach to empower growers with state-of-the-art, customizable solutions.

Launches New Guardian Monitors with Wi-Fi Connectivity (2023/06/02)

The company has launched two new state-of-the-art monitors, the Bluelab Guardian Monitor Wi-Fi (BGUSTD02) and Bluelab Guardian Monitor Wi-Fi Inline (BGUNLN02). These support an optional connection to the Edenic software via Wi-Fi. These monitors help growers prevent detrimental risks more efficiently by providing vital nutrient pH and conductivity data at their fingertips via an easy-to-use mobile app. The Edenic software allows growers to check their parameters remotely anytime and from any location. This step forward for Bluelab signifies an advancement in the agri-tech industry, offering growers a more comprehensive and convenient way to ensure optimal crop growth conditions.

Image provided by Bluelab

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As a dedicated journalist and entrepreneur, I helm iGrow News, a pioneering media platform focused on the evolving landscape of Agriculture Technology. With a deep-seated passion for uncovering the latest developments and trends within the agtech sector, my mission is to deliver insightful, unbiased news and analysis. Through iGrow News, I aim to empower industry professionals, enthusiasts, and the broader public with knowledge and understanding of technological advancements that shape modern agriculture. You can follow me on LinkedIn & Twitter.

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