CropX welcomes industry veteran John Gates as CRO, propelling global expansion and innovation in digital farm management solutions.
AgTech Appointments Corporate

CropX Welcomes John Gates as Chief Revenue Officer

CropX Technologies has appointed John Gates, an agricultural technology veteran, as its Chief Revenue Officer (CRO). This strategic decision is poised to propel CropX’s commercial expansion on a global scale. As the world grapples with food security and sustainable farming challenges, CropX’s innovative solutions stand out as a beacon of hope for farmers across the continents.

CropX Technologies, a pioneering force in digital solutions for agronomic farm management, has long been at the forefront of the Agtech industry. The company has consistently strived to provide practical and impactful technologies that optimize farming practices, boost yields, and reduce resource inputs. With the appointment of John Gates as CRO, CropX is taking its commitment to a new level.

Gates, a seasoned professional with a two-decade career at the crossroads of academia and the technology sector, brings to CropX a wealth of experience and expertise. His impressive track record includes leadership roles in Europe and North America, interim CEO of CropX’s European division, and Senior VP and Global Head of Product. Gates’s role in leading post-merger integrations of technologies from four acquisitions into the CropX platform highlights his prowess in driving technological advancements in agriculture.

In his new role, Gates will reenter global sales and revenue operations for CropX. He will work closely with the executive team to enhance market penetration, accelerate revenue growth, and expand the company’s product offerings. His appointment marks a pivotal moment for CropX as it positions itself as a leader in providing comprehensive, data-driven agronomic solutions that cater to farms of all sizes.

Tomer Tzach, CEO of CropX, expressed his enthusiasm for Gates’s appointment, emphasizing Gates’s proven ability to leverage technology for the benefit of farmers and his deep understanding of the agronomy field. Tzach looks forward to collaborating with Gates to solidify CropX’s position as a pioneer in the ag tech landscape, delivering accessible and impactful solutions that transform farming practices.

Gates’s passion for practical technology innovations and dedication to scaling up impact through adoption aligns seamlessly with CropX’s vision. The company’s commitment to global accessibility of sustainable and efficient agronomic solutions resonates deeply with Gates’s values. His remarks reflect the synergy between his mission and CropX’s larger goal of making farming technology accessible and effective for all.

CropX’s flagship product, the CropX agronomic farm management system, stands as a testament to the company’s dedication to innovation. Operating in over 50 countries and across all arable continents, CropX’s technology synthesizes data from soil to sky, offering advanced soil and crop intelligence and a suite of digital agronomic decision and planning tools. The user-friendly app can track multiple farms and fields, making it an invaluable tool for modern farmers.

Backed by influential agribusinesses and venture capitalists, CropX Technologies sets a new standard for best practices in environmental sustainability and enhanced farm productivity. As the world grapples with the dual challenges of feeding a growing population while mitigating the impact of agriculture on the environment, CropX’s precision-ag technologies offer a ray of hope. CropX is sowing the seeds of a more sustainable and prosperous agricultural future by fusing technology, science, and agronomy expertise. As the company continues to grow and adapt, its impact on global farming practices will be profound and lasting. 

Image provided by CropX

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