Key Takeaways:
- Deere & Company names Deanna Kovar president of Worldwide Agriculture & Turf Division: Production and Precision Ag.
- Justin Rose appointed president of Worldwide Agriculture & Turf Division: Small Agriculture and Turf.
- Cory Reed transitions to president of Lifecycle Solutions, Supply Management, and Customer Success.
- Leadership changes align with Deere’s Smart Industrial Strategy to deliver intelligent, connected solutions.
Deere & Company Strengthens Leadership Team
Deere & Company (NYSE: DE) today announced key leadership changes as part of its continued execution of the Smart Industrial Strategy. The appointments are designed to sharpen Deere’s focus on delivering connected machines, precision technology, and lifecycle solutions that enhance customer economic value worldwide.
“We’re focused on building an experienced, purpose-driven leadership team dedicated to improving our customers’ success,” said John May, Chairman and CEO of Deere & Company. “Each of these leaders brings extensive expertise, a shared vision for innovation, and a deep commitment to delivering value to our customers worldwide.”
Leadership Appointments
- Deanna Kovar has been appointed President, Worldwide Agriculture & Turf Division: Production and Precision Ag, covering the Americas and Australia. She will lead Deere’s large tractor, harvesting, and crop care businesses, building on her prior role as President of Small Ag & Turf.
- Justin Rose will assume the role of President, Worldwide Agriculture & Turf Division: Small Agriculture and Turf, with responsibility for Europe, Africa, and Asia. He will oversee equipment and solutions for small tractors, compact utility tractors, hay and forage equipment, and turf care products. Rose most recently served as President of Lifecycle Solutions, Supply Management, and Customer Success.
- Cory Reed has been named President, Lifecycle Solutions, Supply Management, and Customer Success. He will lead Deere’s aftermarket, customer support, supply chain, precision upgrade, and business transformation initiatives. Reed previously served as President of Production and Precision Ag.
Advancing Deere’s Smart Industrial Strategy
These appointments, effective November 3, reflect Deere & Company’s commitment to aligning leadership with its strategic priorities. By leveraging decades of expertise across global markets, the company aims to accelerate innovation in precision agriculture, strengthen lifecycle support, and deliver sustainable solutions that maximize customer value.
John Deere
Deere & Company, operating as John Deere, is an American corporation headquartered in Moline, Illinois. The company manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, and drivetrains, as well as offering financial services and related activities.
Deere is listed on the New York Stock Exchange under the symbol DE. The company’s well-known slogan is “Nothing Runs Like a Deere,” and it has used a leaping deer logo in various forms for over 155 years. In 2022, it ranked No. 84 on the Fortune 500 list of the largest U.S. corporations. Its tractor series include D Series, E Series, Specialty Tractors, Super Heavy Duty Tractors, and JDLink.
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