Key Takeaways
- Deerpoint Group, a managed crop nutrition provider serving growers in California and Arizona, has named Redge Bodily as its first Chief Revenue Officer.
- Bodily brings more than 25 years of agriculture experience, including leadership roles at Bayer Crop Science, DuPont Crop Science, and Corteva Agriscience, plus several years in ag retail selling fertilizer and crop protection products.
- He will lead commercial strategy and market expansion as Deerpoint works to bring its White Box™ technology to more growers and regions.
- CEO Mike Hemman said Bodily's combination of technical and commercial experience will help widen the company's reach while keeping its grower-first approach.
- Deerpoint's platform pairs its White Box™ technology with agronomic expertise, lab analysis, monitoring, and field services, injecting precision-blended nutrients directly into a grower's irrigation lines.
Deerpoint Group Appoints New Chief Revenue Officer
Deerpoint Group, a managed crop nutrition company serving growers across California and Arizona, announced the appointment of Redge Bodily as its first Chief Revenue Officer. In the role, Bodily will oversee commercial strategy and market expansion as Deerpoint moves into its next stage of growth, working to bring its managed crop nutrition platform and White Box™ technology to additional growers and geographies.
“Raised on his family's Idaho farm, originally homesteaded by his grandfather, Redge has spent his career helping growers solve real operational problems,” said Mike Hemman, CEO of Deerpoint Group. “He understands both the science and the business of agriculture, giving him a unique perspective on what farmers expect from technology. His leadership and expertise will expand Deerpoint's reach while staying true to the company's grower-first philosophy.”
From an Idaho Farm to Agriculture Leadership Roles
Bodily brings more than 25 years of experience spanning enterprise agriculture leadership and direct grower work. His background includes leadership positions at Bayer Crop Science, DuPont Crop Science, and Corteva Agriscience, where he worked on technologies aimed at improving productivity and profitability for farmers. He also spent several years in ag retail, selling fertilizer and crop protection products and providing crop recommendations directly to growers.
“Agriculture is facing increasingly difficult economic conditions, and growers need technologies to help them become more efficient and profitable,” said Redge Bodily, Chief Revenue Officer at Deerpoint. “Throughout my career, I've believed that if a grower wins, everyone wins. That's what attracted me to Deerpoint. In the heart of the Central Valley where I've spent nearly a decade, this new role is helping me introduce new technologies to growers, and together we're setting a new standard on how crop nutrition should be managed to enhance long-term performance.”
Deerpoint Group's Managed Crop Nutrition Platform
Deerpoint Group's platform combines its proprietary White Box™ technology with agronomic expertise, laboratory analysis, continuous monitoring, and field services to improve nutrient efficiency. The field-installed system continuously injects precision-blended nutrients directly into a grower's irrigation lines, giving growers visibility into what is applied, when, and in what quantity.
Plans for Expansion
Under Bodily's commercial leadership, Deerpoint intends to expand into new high-value crop categories and geographies while maintaining its Central Valley roots, grower relationships, field-level service model, and verified approach to crop nutrition management. The move follows a broader pattern across U.S. agtech companies building out commercial teams to scale precision input technologies as growers look for ways to manage costs and improve yields.
