Key Takeaways
- Deerpoint Group has named Mike Hemman as Chief Executive Officer to lead the company's next stage of growth in specialty crop nutrition across California and Arizona.
- Hemman brings over two decades of agricultural leadership experience, including work with global irrigation provider Netafim.
- Deerpoint's model centers on continuous fertigation delivered through its patented White Box system, which matches nutrient applications to real-time crop needs via existing irrigation infrastructure.
- The company pairs the White Box with in-house lab analysis, field service, and ongoing program adjustments based on tissue, soil, and water sampling throughout the season.
- Hemman's mandate is to expand adoption of the Deerpoint system among specialty crop growers facing pressure from water regulation, input costs, and tight margins.
Deerpoint Group Names Mike Hemman as Chief Executive Officer
Specialty crop nutrition company Deerpoint Group has appointed Mike Hemman as its new Chief Executive Officer. Hemman, who brings more than two decades of agricultural leadership experience including a background with global irrigation provider Netafim, will lead Deerpoint as it works to expand awareness and adoption of its continuous fertigation and crop nutrition system across California and Arizona.
“Mike sees what we've built — a fully integrated system from in-house lab analysis to field-level delivery and real-time program adjustment — and knows exactly how to bring it to more growers,” said Chris Childres, Managing Partner and Founder at Edgewater Capital Partners. “His background working with major agricultural companies, including global irrigation provider Netafim, will serve Deerpoint as it expands agriculture strategies focused on efficiency, plant health, and field performance.”
Hemman's Mandate: Expanding Access to the Deerpoint System
Hemman steps into the role as specialty crop growers navigate a tighter operating environment marked by water regulation, groundwater restrictions, fertilizer market volatility, and margin pressure. His focus will be on expanding the reach of Deerpoint's managed fertigation approach, which is designed to reduce input costs and support plant health by calibrating nutrient delivery to real-time crop needs and field conditions.
“Deerpoint has built something I haven't seen anywhere else: a system that takes the guesswork out of crop nutrition and puts the execution on our team, not theirs,” said Mike Hemman, CEO of Deerpoint Group. “Growers tell us what they're seeing in the field; we handle the plan, the applications, the adjustments, and we show our work every step of the way. That's what I want more growers to have access to.”
Deerpoint's White Box Continuous Fertigation System
Central to Deerpoint's model is its patented White Box delivery system, which enables continuous fertigation through existing irrigation infrastructure rather than applying fertilizer in large, infrequent applications. The White Box delivers nutrients on a continuous basis matched to each stage of crop growth, supported by in-house lab analysis and ongoing program adjustments derived from tissue, soil, and water sampling throughout the season.
