Key Takeaways
- Elite Agro Holding, through its Moroccan subsidiary Elite Harvest Maroc, has inaugurated its seventh farm in Morocco — a 200-hectare facility in Kenitra dedicated to premium blueberry and raspberry production.
- Elite Agro Holding's direct investments in Morocco now exceed AED 500 million, making the Group one of the country's largest foreign direct investors in agriculture.
- The Group's Morocco operations have created more than 8,000 jobs across multiple production sites spanning Kenitra, Sidi Yahya, Fes, Beni Mellal, Sefrou, Marrakech, and Benslimane.
- Elite Harvest Maroc holds internationally recognised certifications including GLOBALG.A.P., GRASP, Tesco Nurture, SPRING, Field to Fork, and SMETA.
- Group CEO Hassan Halawy stated that Morocco is the Group's largest berry production platform, with a continued pipeline of projects as it targets becoming the leading berry producer in the Arab world.
Elite Agro Holding Opens Seventh Morocco Farm in Kenitra
Elite Agro Holding, through its Moroccan subsidiary Elite Harvest Maroc, has inaugurated its seventh farm in Morocco, a 200-hectare facility in Kenitra dedicated to premium blueberry and raspberry production. The farm uses advanced irrigation systems and modern agricultural technologies to support efficient, high-quality, and sustainable farming. The inauguration was attended by Dr Obaid Saif Al Zaabi, Chairman of the Arab Authority for Agricultural Investment and Development, alongside local officials, partners, and community members.
“The opening of our seventh farm in Morocco marks an important step in Elite Agro Holding's strategy to become the leading berry producer in the Arab world and a significant player in global markets. Morocco is not only an important market for us, it is our largest berry production platform, and we are continuing to scale our operations through a strong pipeline of projects,” said Hassan Halawy, Group CEO of Elite Agro Holding.
AED 500 Million Invested, 8,000 Jobs Created
Elite Agro Holding's direct investments in Morocco now exceed AED 500 million, positioning the Group as one of the country's significant foreign direct investors in agriculture. These investments have contributed to the creation of more than 8,000 jobs across the Group's Moroccan operations, reflecting a stated commitment to generating long-term economic and social value for local communities as part of its sustainable agricultural development approach.
The inauguration reinforces the Group's confidence in Morocco as a key agricultural growth market and a strategic production platform, as well as its stated commitment to supporting rural development, job creation, and the competitiveness of Moroccan agricultural exports in international markets.
Elite Agro Holding's Morocco Production Platform
Through Elite Harvest Maroc, the Group operates multiple production sites across key agricultural regions in Morocco, including Kenitra, Sidi Yahya, Fes, Beni Mellal, Sefrou, Marrakech, and Benslimane. The sites cultivate a diverse range of crops for domestic and international markets, including blueberries, raspberries, pomegranates, pears, apples, peaches, nectarines, grapes, cherries, citrus fruits, persimmons, and plums.
“The berry sector is one of the highest-growth categories in global fresh produce. Elite Agro is strategically positioned to become a global player and trusted brand in this field, building on the success we have established in the UAE and expanding it across international markets,” added Halawy.
Certifications and Crop Portfolio
Elite Harvest Maroc's operations are supported by a suite of internationally recognised certifications, including GLOBALG.A.P., GRASP, Tesco Nurture, SPRING, Field to Fork, and SMETA, reflecting the company's standards for quality, food safety, sustainability, environmental stewardship, and responsible agricultural practices. The new Kenitra farm represents the latest addition to this platform as the Group pursues its ambition to lead berry production across Arab and global markets.
