Key Takeaways:
- Fresh Inset, a European-based company, has launched its innovative Vidre+ Complex technology in the U.S.
- Vidre+ optimizes the application of 1-MCP (1-Methylcyclopropene) across the entire fresh produce supply chain.
- The technology seamlessly integrates into existing packaging, enhancing protection against ethylene’s adverse effects.
- Vidre+ Stickers can be customized for various packaging types, offering extended shelf life for ethylene-sensitive produce.
- The technology is FDA-approved and offers branding and white-label opportunities.
European Innovator Fresh Inset Brings Vidre+ Complex to the U.S. Market
Fresh Inset, a European leader in agricultural technology, has introduced its groundbreaking Vidre+ Complex technology to the United States. This innovative solution promises to revolutionize the fresh produce supply chain by enhancing the application of 1-Methylcyclopropene without requiring any changes to current operational practices. Vidre+ transforms existing packaging and labeling into smart versions that provide adjustable protection against ethylene’s detrimental effects, offering an unprecedented level of freshness preservation.
Vidre+ Stickers: Customizable Freshness Protection
A highlight of the Vidre+ Complex is the Vidre+ Stickers, a flagship product that can be tailored to optimize size and dose rate. These stickers ensure effective protection for ethylene-sensitive produce across various packaging types, including cardboard boxes, bags, trays, and clamshells. The ability to adapt Vidre+ to different packaging configurations provides a versatile solution that extends the shelf life of fresh produce while maintaining its quality and nutritional value.
“Research has proven Vidre+ is effective on cherries, blueberries, raspberries, table grapes, limes, tomatoes, avocados, leafy greens, broccoli, peppers, and more,” said Tim Malefyt, PhD, Fresh Inset’s Chief Technology Officer. “It can be used right after harvest and during transport or storage to provide days to weeks of additional shelf life, depending on the crop type, helping to keep its quality and nutritional value and remain fit for the market. We are excited to offer a solution beyond apples and pears to benefit many other produce categories. This is a game changer.”
Reimagining 1-MCP Technology for the Future
Vidre+ has received GRAS status from the FDA, signifying its safety and effectiveness in extending the freshness of produce. Fresh Inset is also focusing on disrupting the flexible and cardboard packaging industries by empowering materials with freshness-extending capabilities, aligning with sustainability goals.
“The use of Vidre+ to combat the negative effects of ethylene and extend produce shelf life is not new. However, Fresh Inset has taken it to the next level with dose rate flexibility and gradual release technology that is operationally simple, affordable, and enhances profitability,” said Kevin Frye, Fresh Inset’s VP of Market Development in North America. “This is an incredibly exciting innovation garnering unprecedented interest among growers, packers, shippers, and retailers alike. They can all easily incorporate it into their operations and benefit from it, while increasing their sustainability efforts toward food waste reduction. Packaging companies are equally excited about the ability to empower their existing bags, boxes, and clamshells with a freshness function and deliver added value packaging to their customers that will improve the freshness and quality of their produce.”
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