Key Takeaways:
- Fresh Inset has appointed Gordon Robertson as General Manager for Vidre+ in North America.
- Robertson brings more than 30 years of senior leadership experience across CPG, agriculture, and biotechnology.
- He will oversee operations, strategy, and commercial growth for Fresh Inset in the region.
- The appointment supports the company's focus on reducing food waste in produce and floral supply chains.
- Company leadership highlighted Robertson’s background in scaling brands and operations.
Fresh Inset Announces Leadership Appointment for North America
Fresh Inset S.A. has announced the appointment of Gordon Robertson as General Manager for Vidre+ in the North American region. The leadership change is intended to support the company’s regional operations as it continues to develop and deploy technologies aimed at reducing food waste in the fresh produce and floral sectors.
According to the company, the appointment aligns with its broader strategy to expand market adoption of its post-harvest solutions while strengthening operational and commercial capabilities in North America.
Professional Background and Industry Experience
Gordon Robertson brings more than three decades of senior leadership experience across sales, marketing, operations, and general management. His career includes leadership roles in both domestic and international markets, spanning consumer packaged goods, agriculture, and biotechnology.
Robertson spent over 20 years at Campbell Soup Company and later held produce marketing roles at Sun World International. His background also includes experience with biotechnology companies such as Apeel and Verdant Technologies. Most recently, he served as a Partner at The ArchPoint Group, where he worked with companies across the food and agriculture value chain.
Fresh Inset stated that Robertson’s experience across established consumer brands and emerging agricultural technologies was a key factor in his appointment.
Role and Responsibilities at Fresh Inset
As General Manager for Vidre+ in North America, Robertson will be responsible for overseeing regional operations, including strategic planning, commercial leadership, team development, and financial oversight. His mandate includes expanding Fresh Inset’s customer base, strengthening partnerships, and supporting the broader adoption of the company’s technology across produce and floral markets.
The company noted that the role is central to coordinating commercial execution with operational performance as Fresh Inset scales its presence in the region.
Leadership Perspective and Strategic Focus
Kris Czaplicki, Co-Founder and Board Member of Fresh Inset, commented on the appointment, stating, “Gordon’s combination of experience in consumer packaged goods, agriculture, and biotechnology makes him well suited to support Fresh Inset’s growth in North America.” He added that Robertson’s background in brand building and operational scaling aligns with the company’s objective of making food waste reduction technologies more widely accessible.
Fresh Inset indicated that the appointment reflects its continued focus on leadership development as it advances its mission to address food waste through post-harvest innovation.
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