Key Takeaways:
- Fresh Inset has appointed Gordon Robertson as General Manager for Vidre+ in North America.
- Robertson brings more than 30 years of senior leadership experience across CPG, agriculture, and biotechnology.
- He will oversee operations, strategy, and commercial growth for Fresh Inset in the region.
- The appointment supports the company's focus on reducing food waste in produce and floral supply chains.
- Company leadership highlighted Robertson’s background in scaling brands and operations.
Fresh Inset Announces Leadership Appointment for North America
Fresh Inset S.A. has announced the appointment of Gordon Robertson as General Manager for Vidre+ in the North American region. The leadership change is intended to support the company’s regional operations as it continues to develop and deploy technologies aimed at reducing food waste in the fresh produce and floral sectors.
According to the company, the appointment aligns with its broader strategy to expand market adoption of its post-harvest solutions while strengthening operational and commercial capabilities in North America.
Professional Background and Industry Experience
Gordon Robertson brings more than three decades of senior leadership experience across sales, marketing, operations, and general management. His career includes leadership roles in both domestic and international markets, spanning consumer packaged goods, agriculture, and biotechnology.
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