Key Takeaways
- GreenTech Amsterdam 2026 welcomed 11,600 visitors from 123 countries to RAI Amsterdam from 9–11 June, with the Netherlands, South Korea, Germany, Belgium, and the United Kingdom topping the visitor list.
- Visitor numbers from France, Spain, Greece, and Turkey increased compared to prior editions, reflecting growing European market engagement.
- The event featured 37 Innovation Award submissions and introduced a new Impact Award, with exhibitor and visitor feedback pointing to a broader industry shift from single-product showcases to integrated, holistic growing solutions.
- High-level government delegations attended from the Netherlands, UAE, Qatar, Kazakhstan, and Brazil, with 33 international delegations represented in total.
- AI and robotics featured prominently across the show floor, with industry leaders describing AI as increasingly acting as a systems coordinator for crop management rather than a standalone tool.
GreenTech Amsterdam 2026 Draws 11,600 Visitors from 123 Countries
GreenTech Amsterdam 2026 concluded its three-day run at RAI Amsterdam from 9 to 11 June, bringing together growers, breeders, suppliers, and investors from across the global horticulture industry. The event recorded 11,600 visitors from 123 countries, with the Netherlands, the Republic of Korea, Germany, Belgium, and the United Kingdom accounting for the largest national contingents. Attendance from France, Spain, Greece, and Turkey also grew relative to previous editions.
The show serves as one of the primary annual gathering points for the international controlled environment agriculture and greenhouse technology sector, covering everything from climate systems and crop protection to robotics, AI, and substrate innovation.
What Visitors and Exhibitors Said
Attendees from multiple countries highlighted the event's value as a knowledge-sharing and networking platform. Linda Lovberg, Finance Manager at Gummagardens Gurkodling AB in Sweden, noted that GreenTech is where she connects with growers from across Scandinavia to exchange insights and bring knowledge back to her region. Luis Pérez del Vel, CEO of Grupo Semilleros La Scala SL in Spain, described it as the place to see the state of the art of the sector in one location.
On the exhibitor side, first-time participant Paul Koppert, co-owner of Koppert Machines & Zonen B.V. in the Netherlands, described the event as the platform to showcase innovation after years of attending as a visitor. Jurnjan van den Bremer, Commercial Director at MJTECH, pointed to the show's ability to enable physical, hands-on demonstrations of advanced technologies such as crop care robotics that would not be possible in a digital format or at other exhibitions.
“For companies like ours, GreenTech is the place to showcase innovation in technical horticulture. Nowhere else can we physically demonstrate advanced technologies like crop care robotics in this way. What we achieve here simply wouldn't be possible digitally or at any other exhibition, that's what makes GreenTech truly distinctive: it enables you to deliver real, hands-on experiences without compromising your visitor profile,” said Jurnjan van den Bremer, Commercial Director, MJTECH.
GreenTech Amsterdam's Role in the Horticulture Transition
Mariska Dreschler, Director Horticulture at GreenTech Global, pointed to a clear directional shift visible across this year's edition: a move from individual product demonstrations toward integrated approaches that bring together nature, technology, and human expertise to produce food and flowers sustainably.
“GreenTech continues to play a crucial role in bringing the global horticulture industry together, not only to showcase innovation, but to accelerate the transition towards integrated solutions. This year's edition clearly demonstrated a shift: from sole products to holistic approaches in which nature, technology and humans come together to sustainably produce food and flowers. With 37 Innovation Award submissions and the introduction of the new ‘Impact Award’, we see how the industry is stepping up to address its biggest challenges, from labour shortages and energy use to sustainability and the adoption of AI and robotics. AI is increasingly becoming part of this transition, not as a controller, but as a conductor, enabling growers to orchestrate their crops,” said Mariska Dreschler, Director Horticulture, GreenTech Global.
The introduction of the Impact Award alongside the established Innovation Awards reflects an effort to recognise contributions that address systemic industry challenges, including labour shortages, energy consumption, sustainability, and the integration of AI and automation into commercial growing operations.
High-Level Delegations and Global Reach
The presence of ministerial delegations from the Netherlands, UAE, Qatar, Kazakhstan, and Brazil underlined the geopolitical significance of horticulture innovation in the context of global food security. A total of 33 international delegations attended across the three days, reinforcing GreenTech Amsterdam's standing as a platform with relevance well beyond its European base.
