Key Takeaways
- Groundwork BioAg has appointed Roberto Gajardoni as Brazil Country Manager.
- The appointment supports the company’s expansion strategy in the Brazilian market.
- Gajardoni will lead commercial development and strengthen local partnerships.
- Groundwork BioAg will continue working with Novatero BioAg, distributor of Rootella® in Brazil.
- The move aligns with growing demand for biological solutions across Brazil’s agricultural sector.
Groundwork BioAg Announces Brazil Leadership Appointment
Groundwork BioAg®, a producer of mycorrhizal inoculants, announced the appointment of Roberto Gajardoni as Brazil Country Manager. The appointment marks a strategic step in strengthening the company’s presence and commercial operations in Brazil, one of the world’s largest agricultural markets.
In his role, Gajardoni will lead Groundwork BioAg’s market strategy and commercial development in Brazil, with a focus on expanding partnerships and accelerating product adoption among growers.
Groundwork BioAg's Focus on Market Growth and Distribution Partnerships
Gajardoni will work closely with Novatero BioAg, the Brazilian distributor of Rootella®, Groundwork BioAg’s flagship mycorrhizal inoculant. Rootella is formulated for large-scale commercial agriculture and is designed to improve soil health, enhance fertilizer efficiency, increase crop yields, and support long-term soil carbon sequestration.
Groundwork BioAg stated that demand for biological crop solutions in Brazil continues to grow, driven by the need to increase productivity on limited cropland, address drought-related challenges, and reduce fertilizer overuse. These factors impact agricultural production across approximately 85 million hectares of cropland in the country.
Industry Experience and Leadership Background
Roberto Gajardoni brings extensive experience across crop protection, seeds, and biological and nutritional inputs. His career includes leadership roles in business development, marketing, and commercial operations at Syngenta, Bayer (Monsanto), Limagrain, and Microxisto.
“I’m excited to join Groundwork BioAg at a time of strong momentum in Brazil,” Gajardoni said. “I look forward to working closely with Novatero to expand customer adoption and accelerate sales across the region.”
Company Perspective and Strategic Importance of Brazil
Hanan Dor, Chief Commercial Officer of Groundwork BioAg, said that the company’s growth in Brazil has reached a stage where dedicated local leadership is needed to support further expansion. “Roberto’s experience and understanding of Brazilian agriculture make him the right leader to guide our next phase of expansion,” Dor said.
Groundwork BioAg stated that the appointment reinforces Brazil as a key growth market and supports its broader objective of providing biological solutions that improve yields, increase fertilizer efficiency, and build more resilient agricultural systems.
