Key Takeaways
- GrubMarket has acquired Sally Produce, a leading Asian produce wholesaler based in Gilroy, CA.
- Sally Produce specializes in Asian greens, pomelos, and melons, supplying over 100 business customers, including major grocery chains like 99 Ranch Market and restaurants across California and Washington.
- The acquisition strengthens GrubMarket’s position in the West Coast market and enhances its fresh produce offerings.
- Sally Produce will gain access to GrubMarket’s AI-powered software solutions, including WholesaleWare, GrubAssist, Orders IO, and GrubPay.
- The existing Sally Produce leadership team, led by founder Sally Huang, will remain in place to ensure a seamless transition.
GrubMarket Strengthens West Coast Operations
GrubMarket has completed its acquisition of Sally Produce, a prominent Asian produce wholesaler in California. Established in 2001 by Sally Huang, Sally Produce has become one of the largest and most reputable suppliers of Asian fresh produce, serving over 100 customers, including 99 Ranch Market, restaurants, and other grocery retailers.
Located in Gilroy, CA, Sally Produce operates a 40,000-square-foot warehouse, strategically positioned to streamline supply chain operations across California and the West Coast.
Sally Produce: A Trusted Leader in Asian Fresh Produce
Sally Produce has built a strong reputation for sourcing high-quality Asian produce directly from local farms in Watsonville, Gilroy, Bakersfield, and Santa Cruz. The company’s commitment to freshness, quality control, and long-standing customer relationships has earned it partnerships with major grocery retailers and restaurants across the region.
“For years, we’ve been committed to bringing farm-fresh, high-quality Asian produce to our customers across the West Coast,” said Sally Huang, owner of Sally Produce. “Joining GrubMarket marks an exciting next chapter for Sally Produce. Being part of the GrubMarket family will enable us to expand our reach while maintaining the exceptional quality and personalized service that our customers choose us for.”
Leveraging GrubMarket’s Technology
As part of the acquisition, Sally Produce will integrate GrubMarket’s proprietary AI-powered software solutions, enabling the business to optimize operations and enhance customer service. These tools include:
- WholesaleWare: A SaaS ERP platform offering financial management, inventory tracking, lot traceability, and logistics automation.
- GrubAssist: AI-powered assistants providing deep insights, intelligent analysis, and automated order processing.
- Orders IO: A custom-branded mobile eCommerce solution.
- GrubPay: A digital payments platform tailored for food supply chain businesses.
GrubMarket’s Vision for Expansion
Mike Xu, CEO of GrubMarket, highlighted the significance of the acquisition: “We are delighted to welcome Sally Produce to the GrubMarket family. Under Sally’s leadership, the company has earned a stellar reputation as a top-tier provider of Asian fresh produce. This acquisition strengthens our position on the West Coast and demonstrates our commitment to expanding our portfolio while supporting local California agriculture.”
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