Indigo Ag and Google Partner to Promote Regenerative Agriculture and Water Replenishment

Key Takeaways

• Indigo Ag and Google have launched a regenerative agriculture initiative to replenish nearly 1.5 billion gallons of water over the next seven years.
• Google is contributing $1.5 million to support water-saving practices on enrolled farms in Oklahoma.
• Farmers will receive incentives to adopt regenerative practices, such as cover cropping and no-till farming, improving soil moisture and groundwater recharge.
• This initiative aligns with Google’s 2030 goal to replenish 120% of its freshwater consumption and enhance watershed health near its data centers.
• The program will run through 2032, leveraging Indigo Ag’s measurement, reporting, and verification (MRV) platform for tracking water savings.

Indigo Ag and Google Expand Regenerative Agriculture Efforts

Scaling Water Conservation Through Agriculture

Indigo Ag and Google have partnered to promote regenerative farming practices that aim to increase soil moisture, improve drought resilience, and enhance groundwater recharge.

Google’s $1.5 million contribution will fund the adoption of water-saving agricultural methods on farms in Oklahoma, where its data center in Pryor is located.

Through Indigo Ag’s regenerative agriculture program, participating farmers will receive incentives to implement:

• Cover cropping to reduce water runoff and improve soil retention.
• No-till farming to minimize soil disturbance and enhance water infiltration.

These techniques contribute to sustainable farming ecosystems, benefiting both agriculture and local watersheds.

“Our ongoing focus on quality and reliability, and working with our network of outstanding partners will enable us to quickly engage farmers to effectively meet Google’s needs.” — Dean Banks, CEO, Indigo Ag

Supporting Google’s Water Stewardship Goals

Enhancing Watershed Health in Oklahoma

Google’s water replenishment efforts align with its 2030 goal to:

• Restore 120% of its freshwater consumption across offices and data centers.
• Improve watershed health in communities where it operates.

“This collaboration between Indigo Ag and Google demonstrates our ongoing commitment to supporting healthy watersheds in the communities where we operate.” — Ben Townsend, Head of Infrastructure Strategy & Sustainability, Google

By partnering with Indigo Ag, Google seeks to demonstrate how regenerative agriculture can serve as a scalable water conservation strategy for the tech industry.

“We are thrilled to work with Google in bringing agriculture to life as a water and climate solution, and we believe this initiative can serve as a useful model to enable technology leaders to meet their climate and stewardship goals.” — Ewan Lamont, Head of Sustainability Solutions, Indigo Ag

Indigo Ag’s Program Implementation and Measurement

Tracking Water Replenishment Through Verified Data

The regenerative agriculture program will launch in fall 2025 and continue through 2032, focusing on:

• Several thousand acres within Oklahoma watersheds.
• Process-based modeling to simulate weather, soil, and land management impacts on water quantity.
• Alignment with Volumetric Water Benefit Accounting (VWBA) guidance for corporate water stewardship.

Indigo Ag will oversee implementation using its measurement, reporting, and verification (MRV) platform, ensuring that outcomes are measurable and independently verifiable.