Key Takeaways:
- Exclusive Distribution Agreement: iyris (formerly RedSea) has signed an exclusive distribution agreement with Sherwood Middle East for its SecondSky greenhouse covers in the UAE.
- Enhanced Product Range: Sherwood will expand its product range to include agricultural coverings, becoming the exclusive distributor of SecondSky in the UAE.
- Sustainability and Efficiency: SecondSky covers reduce energy consumption by over 40%, water use by 30%, and increase profitability by 28%.
- Market Expansion: The agreement aims to accelerate sales and marketing efforts, leveraging Sherwood’s extensive network.
- Industry Recognition: SecondSky has received prestigious awards, highlighting its innovative impact in agriculture.
iyris (formerly RedSea), a sustainable AgriClimate Tech business specializing in advancing commercial farming in hot climates, has announced an exclusive distribution agreement with Sherwood Middle East, a leading agricultural supplies distributor and part of Silal, for its SecondSky greenhouse covers in the UAE.
Exclusive Distribution and Market Expansion
The agreement designates Sherwood as the exclusive distributor of SecondSky in the UAE, expanding Sherwood’s product range to include agricultural coverings for the farming community. This strategic move aims to accelerate the sales and marketing of iyris’ SecondSky agricultural covers by stocking the product in Sherwood’s branches across the UAE and making it readily available to their extensive customer network.
Benefits of SecondSky Greenhouse Covers
SecondSky greenhouse covers are designed to block near-infrared heat radiation, leading to significant reductions in energy consumption by over 40% and water use by 30%. These covers also increase profitability by 28%, transforming farming operations by improving yield, produce quality, and profit margins, and empowering sustainable farming practices in hot climates.
Simon Stockil, Growth Director, EMEA, at iyris, expressed enthusiasm about the partnership: “We are excited to announce our exclusive distribution agreement with Sherwood, as we continue to ensure SecondSky greenhouse covers are readily available to meet the growing demand in the UAE market. In Sherwood, we have identified a trusted partner with an established distribution network and client base. We are now better placed to capitalize on the significant growth opportunity in the region. The agreement is a major step in advancing commercial farming in the region in a more sustainable and lucrative manner.”
Strengthening Agricultural Technology Solutions
iyris, focusing on the commercialization and development of AgriClimate technology solutions, has already seen the benefits of SecondSky established in the GCC. “As a pure-play technology company focusing on the commercialization and development of AgriClimate technology solutions, the benefits of SecondSky have already been established in the GCC. Partnering with Sherwood, a subsidiary of Silal, is testament to this,” added Stockil.
Mussaab Al Farah, Managing Director at Sherwood, commented on the collaboration: “At Sherwood we provide high-quality agricultural supplies and offerings to farmers, enabling growth in production. We are delighted to add iyris’ SecondSky, a truly unique product which is transforming farming practices around the world, to our portfolio of products.”
Industry Recognition
In 2023, SecondSky won the prestigious ASABE AE50 award and the Davidson Prize, underscoring its innovative impact in the agricultural sector.
iyris Latest News
iyris (formerly RedSea), an innovative AgriClimate Tech company, has announced the completion of a $16 million Series A fundraise on the 31st of May, 2024. The company helps growers worldwide increase crop yields, reduce input costs and risks, and extend growing seasons in challenging environments. This significant financial milestone supports iyris’ mission to make fresh produce easier to grow in difficult climates.
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