Key Takeaways:
- Leadership Enhancements: Jiffy (Company Profile) strengthens its team with strategic appointments and promotions to bolster its Preforma product line and operational capabilities.
- New Factory Opening: A new Jiffy Preforma factory is set to open in Oregon in the summer of 2024, enhancing service for the West Coast and Latin America.
- Focus on Innovation and Customer Service: The leadership changes, and new facility underscores Jiffy’s commitment to innovation, customer focus, and expanded operational capacity.
- Strategic Account and Territory Management: Newly appointed roles aim to enhance service levels and deepen customer relationships across North America.
- Experience and Expertise: The team brings a wealth of industry experience, poised to drive growth and improve product and service offerings.
Strategic Leadership Enhancements to Support Growth
In a significant move to reinforce its commitment to innovation and customer focus, Jiffy has announced the appointment and promotion of several key individuals within its leadership team. These strategic hires aim to expand Jiffy’s Preforma product line and enhance its operational capabilities, particularly with the anticipation of a new factory launch on the West Coast.
Kent Carrell, North American Sales Manager at Jiffy, expressed his excitement about the growth and strategic changes. “With our North American business expanding, we’re introducing several strategic changes, including expanding our Preforma line. The new factory in Oregon, opening in summer 2024, will significantly boost our operational capacity, enabling us to better serve the West Coast and Latin America with the quality and efficiency our customers expect,” Carrell stated.
Jiffy’s Enhanced Team Structure
- Starting as Strategic Accounts Manager for North America, Matt Miller will focus on enhancing service levels and deepening customer relationships across strategic grower and distributor accounts.
- Nathan Keil joins as Territory Account Manager for the Northeast US sales region, bringing a solid horticulture and account sales background to support Jiffy’s growth in this vital area.
- Assuming the Western Regional Sales Manager role for NA, Nick McHenry has been instrumental in developing the business in the Pacific Northwest. He will now lead sales efforts across the Western region.
- Pilar Galvis takes on the role of Eastern Regional Sales Manager NA. She is expected to drive significant growth with her proven track record in business development and team leadership, in addition to her responsibilities in LATAM.
- Rick Mast has been appointed Product Manager for Preforma NA / LATAM, bringing over 25 years of industry experience to lead portfolio management and business development for the Preforma product line.
- Will Reid has been welcomed as Account Manager for the Pacific Northwest US, with a rich background in the horticultural industry, including sales innovation in the fruit industry and research and development for alternative crops and technologies.
Preforma Expansion and New West Coast Factory
The upcoming Jiffy Preforma factory in Oregon, scheduled to open in summer 2024, represents a significant expansion in Jiffy’s operational capacity. This new facility is designed to serve the West Coast and Latin America more efficiently, incorporating the same rigorous production processes and quality testing that define Preforma. This expansion is a testament to Preforma’s value to growers producing various crops, highlighting Jiffy’s continuous growth and commitment to innovation.
Image courtesy of Jiffy
