Key Takeaways
- Limgroup, a Dutch breeding company specialising in F1 Hybrid strawberry and asparagus seeds, has formed a distribution partnership with TERIS and A.M.A., a North American supplier with over a century of combined experience across agricultural and horticultural inputs, equipment, and irrigation.
- The partnership expands Limgroup's genetics into the U.S. and Canadian markets, with TERIS and A.M.A. providing coast-to-coast distribution and direct grower support.
- F1 Hybrid strawberry seeds offer growers cleaner starting material, greater crop uniformity, and more predictable production systems compared with conventional propagation methods.
- Limgroup has already demonstrated results in Canada with seed-grown strawberry plants, citing uniform plant performance, high yields, and consistent fruit quality.
- Asparagus genetics are also included in the partnership scope, reflecting Limgroup's broader position in F1 Hybrid vegetable breeding.
Limgroup Partners with TERIS and A.M.A. to Distribute F1 Hybrid Genetics in North America
Limgroup, a Netherlands-based breeding company focused on F1 Hybrid strawberry and asparagus seeds, has announced a new distribution partnership with TERIS and A.M.A., a North American supplier serving growers across Canada and the United States. The collaboration will give North American strawberry and asparagus producers access to Limgroup's proprietary genetics, supported by TERIS and A.M.A.'s technical advisory capabilities and established distribution network.
The partnership represents a significant step in Limgroup's North American expansion strategy and reflects the growing commercial momentum behind F1 Hybrid strawberry seed technology, which is increasingly positioned as a successor to traditional runner-based propagation systems in controlled environment and field-based strawberry production.
“We are convinced that together with the TERIS and A.M.A. team, delivering expert advice, innovations and custom solutions, we can strengthen our position and further unleash the plant potential of Limgroup's F1 Hybrid strawberry and asparagus seeds across Canada and the United States,” said Marco Peeters, Manager Sales & Marketing at Limgroup.
F1 Hybrid Strawberry Technology and the Case for Seed-Based Production
F1 Hybrid strawberry seeds offer growers a set of structural advantages over conventional runner-based systems, including cleaner starting material free from viral and pathogen load, greater uniformity across transplanted crops, and more consistent, predictable yields. These characteristics improve planning precision and reduce variability in commercial production — factors that are particularly valuable as strawberry growers face increasing pressure to improve efficiency and reduce input costs.
“Strawberry production is entering a new phase of innovation. F1 Hybrid strawberry genetics offer growers cleaner starting material, greater uniformity, and more confidence in planning their operations. We are proud to partner with Limgroup to bring this technology to the industry,” said Julie Monette, Agronomist and Specialized Markets Development Manager at TERIS and A.M.A.
Limgroup's product lead for strawberry noted that Canada has already served as an important proving ground for the technology, with field results demonstrating the performance potential of seed-grown plants at commercial scale.
“Canada is an important growth market for F1 Hybrid Strawberries, where we have already demonstrated strong results with uniform seed-grown plants, excellent fruit quality, and high yields. By partnering with TERIS and A.M.A., we are combining leading genetics with a strong commercial and technical network to bring strawberry production into its next era. This collaboration will help unlock new opportunities for growers across Canada and the United States,” said Roland Sweijen, Product Lead Strawberry at Limgroup.
TERIS and A.M.A.: A Century of North American Grower Support
TERIS and A.M.A. bring more than a century of combined experience to the partnership, with an established network of grower relationships and coast-to-coast distribution across North America. The company operates as a one-stop procurement resource for agricultural and horticultural inputs, equipment, and irrigation solutions, positioning it to support Limgroup's genetics with the commercial and agronomic infrastructure required for market adoption.
“Partnering with Limgroup is a proud milestone for us, as they are a leader in F1 Hybrid strawberry and asparagus breeding. In addition, their work in F1 Hybrid strawberries is helping redefine the future of strawberry production, and we believe this technology will create new opportunities for growers across Canada and the United States,” said Stephane Corbeil, CEO of TERIS and A.M.A., and Karl-Emile Corbeil, VP.
The partnership also covers Limgroup's asparagus genetics, extending the collaboration beyond strawberries into a crop category where Limgroup has deep breeding experience. Together, the two companies aim to strengthen the long-term resilience and profitability of horticultural production across North America through a combination of innovative genetics and applied technical support at the grower level.
