Monson’s Honey and Pollination, a key player in the Australian beekeeping and pollination industry, and BeeHero, a pioneer in data-driven precision pollination, have announced a strategic partnership. The collaboration aims to introduce BeeHero’s innovative hive monitoring technology to Australian beekeepers and growers. This joint venture represents BeeHero’s inaugural foray into the Australian market.
Australia’s agricultural ecosystem heavily relies on commercial pollination services, which contribute between $4-6 billion annually to the nation’s economy. Certain crops like almonds, avocados, and blueberries depend significantly on honeybees for pollination. Monson’s has been an integral part of this process, functioning as a hive broker and auditor for crop pollination and managing operations like hive rental, hive health check, and hive transport.
This partnership will integrate Monson’s pollination services with BeeHero’s data-driven solution for precision pollination. For the first time, Australian beekeepers and growers will be able to access real-time data on their colonies’ strength, health, and activity. BeeHero’s app offers round-the-clock visibility, enabling beekeepers to virtually manage their daily apiary tasks and yard maintenance throughout the year. For growers, BeeHero’s platform offers data-driven insights for improved pollination outcomes and helps manage sustainability-focused activities.
Trevor Monson, Director of Monson’s Honey and Pollination, expressed his excitement about the partnership, describing it as a fusion of traditional expertise and advanced digital solutions. He expressed optimism about the potential of this partnership to increase agricultural productivity and play a crucial role in preserving the ecosystem.
BeeHero employs non-invasive, cost-effective in-hive IoT sensors to monitor each colony remotely, collecting valuable audio and biological data. AI-powered algorithms analyze this data, providing beekeepers with insights to better manage their hives and take preventive actions when necessary.
Itai Kanot, COO and Co-Founder of BeeHero, shared his enthusiasm about partnering with Monson’s to reduce the mortality rate and enhance the productivity of Australian honeybee populations. He stressed the importance of providing the Australian beekeeping and agricultural communities with unprecedented visibility into their hives, especially considering the current threat posed by Varroa mites.