Key Takeaways:
- Nature Fresh Farms announces exclusive partnership with Revol Greens to expand into greenhouse-grown leafy greens.
- Alliance will enable the launch of both organic and conventional packaged salads.
- Partnership combines Revol Greens’ specialized growing expertise with Nature Fresh Farms’ market reach.
- Controlled environment agriculture (CEA) aims to deliver year-round quality, freshness, and extended shelf life.
- Collaboration strengthens both companies’ positions in the expanding CEA market.
Nature Fresh Farms Expands Into Leafy Greens
Nature Fresh Farms® has announced an exclusive partnership with Revol Greens to enter the greenhouse-grown leafy greens market, focusing on organic and conventional packaged salads. The move represents a strategic expansion for Nature Fresh Farms, known for its work in controlled environment agriculture (CEA).
“This partnership with Revol Greens aligns perfectly with our strategic growth plans and reinforces our commitment to advancing sustainable agriculture solutions,” said Patrick Criteser, CEO of Nature Fresh Farms. “The leafy greens segment offers tremendous potential for innovation and consumer value creation through controlled environment agriculture.”
Market Growth and Consumer Demand
Leafy greens, particularly packaged salads, are considered one of the largest consumer segments in fresh produce. Demand has been fueled by consumers seeking fresh, locally grown products with consistent availability throughout the year.
CEA-based production allows growers to address these needs by ensuring higher product quality, greater reliability of supply, and improved shelf life compared to traditional field-grown methods.
Partnership Synergies
The partnership brings together Revol Greens’ specialized expertise in growing greenhouse leafy greens with Nature Fresh Farms’ established distribution networks and brand recognition. Together, the companies plan to deliver a strong value proposition in the packaged salad category.
“Nature Fresh Farms brings exceptional brand recognition and market reach that perfectly complements Revol Greens’ growing capabilities,” said Dirk Aleven, President of Revol Greens. “This exclusive partnership creates a compelling value proposition for consumers seeking premium, sustainably grown leafy greens.”
Outlook for CEA and Expansion
Nature Fresh Farms stated that the collaboration reflects its broader mission to advance controlled environment agriculture as a solution to feeding North America’s growing population. By entering the leafy greens segment, the company intends to expand its portfolio while addressing rising consumer demand for sustainability and innovation in fresh produce.
Both companies anticipate accelerated growth in the expanding CEA market as greenhouse-grown leafy greens become a mainstream alternative to field-grown production.
