New Culture, a food technology company developing animal-free dairy products, has appointed Dr. David Jones as its new Chief Technology Officer. Jones will oversee all technical aspects of research and development, as well as commercialization for the company’s portfolio of products, starting with animal-free mozzarella. With over three decades of experience in the food industry and expertise in plant-based cheese production, Jones brings valuable knowledge to New Culture as it seeks to expand its offerings and create dairy products that are sustainable, ethical, and healthier alternatives to traditional animal-based products. New Culture’s animal-free mozzarella is lactose-free, cholesterol-free, and free from the hormones and antibiotics present in animal farming, making it a compelling option for health-conscious consumers.
New Culture aims to revolutionize the dairy industry by using precision fermentation technology to create animal-free dairy products that are molecularly identical to traditional dairy. The technology used in precision fermentation allows for the creation of dairy products without animal farming, resulting in a more sustainable and ethical production process. However, while the rise of plant-based and animal-free products have been praised for their positive impact on animal welfare and the environment, some have raised concerns about the impact of lab-produced foods on the food industry and traditional farming practices. As precision fermentation technology becomes more prevalent, it will be essential to consider its impact on traditional farming and ensure that it does not undermine the livelihoods of farmers who rely on animal farming for their income.
The Rise of Animal-Free Diary Products
According to a recent market report, the animal-free dairy products market has experienced significant growth in recent years, reaching USD 24.53 billion in 2021. The report forecasts that this growth trend will continue over the forecast period, with a projected revenue CAGR of 10.4%. The increasing demand for plant-based products drives the growth of animal-free dairy products as consumers become more conscious of their dietary choices and seek vegan alternatives. This shift in consumer preferences towards vegan diets is expected to continue to fuel the growth of the animal-free dairy products market in the coming years.
Image provided by New Culture
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