Key Takeaways
- Netafim, the precision agriculture division of Orbia, has partnered with Treetoscope to integrate real-time plant sensing into its digital platform, GrowSphere™.
- The collaboration delivers data-driven irrigation recommendations based on direct plant water status, helping optimize water use and crop performance.
- GrowSphere™ is an all-in-one digital irrigation and fertigation management system used across various climates and crop types.
- Following success in Turkey, the partnership will expand across North and Latin America in 2025, with additional markets targeted from 2026 onward.
- The collaboration supports Netafim’s ongoing strategy to advance sustainable, smart agriculture through digital innovation.
Orbia Netafim and Treetoscope Collaborate to Advance Precision Irrigation
Integrating Real-Time Plant Sensing into Digital Farming Platforms
Netafim, a global leader in precision irrigation and a subsidiary of Orbia Advance Corporation, S.A.B. de C.V., has announced a strategic partnership with Treetoscope, an agtech company specializing in direct plant sensing. The partnership will see Treetoscope’s IoT-based irrigation management technology integrated into Netafim’s GrowSphere™ platform.
By focusing on the plant’s actual water status, rather than external environmental data alone, the system provides real-time irrigation recommendations that improve decision-making, water efficiency, and yield outcomes for orchards and tree crop growers.
“Partnering with Treetoscope—a startup we deeply value—allows us to offer growers a unique solution designed for today’s agricultural realities and long-term sustainability,” said Max Moldavsky, Director of Innovation and Climate Solutions at Netafim.
Netafim GrowSphere™ to Incorporate Treetoscope’s Advanced Sensor Technology
From Planning to Execution: A Unified Digital Farming Experience
GrowSphere™, Netafim’s digital farming solution, provides farmers with a centralized platform for planning, executing, and validating irrigation and fertigation activities. With proven effectiveness across diverse climates, soil types, and crop systems, the platform aims to boost both resource efficiency and crop productivity.
The integration of Treetoscope’s plant sensing technology will enhance GrowSphere’s ability to deliver actionable insights and automatic recommendations for water and nutrient use, further aligning with Netafim’s focus on sustainable agriculture.
Regional Rollout and Global Ambitions
Expansion Plans Set for North and Latin America in 2025
The partnership builds on a successful commercial pilot in Turkey, where the combined solution demonstrated measurable water savings and improved crop monitoring. In 2025, the collaboration will expand across North and Latin America, with plans to enter additional global markets in 2026 and beyond.
“Partnering with a global leader like Netafim marks a major milestone for our company,” said Dotan Eshet, CEO and Co-Founder of Treetoscope. “Together, we enable growers to embrace a data-driven approach that enhances efficiency and promotes sustainability.”
Strengthening Orbia Netafim’s Digital Farming Strategy
Focus on Smart, Sustainable Agricultural Practices
The partnership with Treetoscope reinforces Netafim’s commitment to advancing digital innovation in agriculture. By integrating sensor technologies and expanding the capabilities of its GrowSphere™ platform, Netafim continues to invest in tools that help farmers navigate resource constraints, climate variability, and market demands.
“Our mission to help farmers boost productivity while using resources more efficiently is more important than ever,” added Moldavsky.
The collaboration reflects Netafim’s long-term goal to offer comprehensive, data-driven solutions that support the transition to smart, sustainable farming worldwide.
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