Key Takeaways
- Premier Equipment Company acquired Winston Tractor Company on December 15, 2025.
- The acquisition expands Premier’s retail footprint to five locations.
- Case IH Agriculture is added to Premier’s equipment portfolio alongside New Holland.
- Winston Tractor strengthens Premier’s position in a high-growth compact and utility equipment market.
- The transaction concludes more than 60 years of family ownership by the Cockerham family.
Premier Expands Retail Network With Winston Tractor Acquisition
Premier Equipment Company has acquired Winston Tractor Company, a Winston-Salem, North Carolina–based dealership, effective December 15, 2025. The transaction increases Premier’s organization to five retail locations and strengthens its presence in a fast-growing regional market for agricultural, compact, utility, and construction equipment.
Premier Equipment Company operates as an affiliate of Curtis Lane Equipment. The addition of Winston Tractor extends the company’s reach in North Carolina, a geography experiencing sustained demand from agricultural producers, residential landowners, contractors, commercial operators, and public-sector customers.
Expanded Equipment Brands and Service Capabilities
Winston Tractor Company contributes a high volume of compact tractor, utility tractor, and construction equipment sales to the combined organization. As part of the transaction, Case IH Agriculture is added to Premier’s equipment portfolio, complementing its existing New Holland Agriculture and Construction offerings.
