Key Takeaways
- We recently had the chance to sit down with Simon Jones, Sales Manager Horticulture Export at Genap.
- Genap is expanding globally to meet rising demand for high-quality water storage and controlled systems that prevent contamination and evaporation.
- Rainwater capture, recirculation, and closed storage solutions are becoming essential tools for greenhouse and open-field growers.
- Middle East, Central Asia, and North Africa are among the fastest-growing markets due to acute water scarcity and food security priorities.
- Precision irrigation and integrated water management solutions remain critical for improving yield while reducing water use.
- By 2035, localized food production and advanced water management technologies will be central to global food security strategies.
Water security has rapidly become one of the defining challenges of modern horticulture. As climate volatility intensifies and global food demands rise, growers are rethinking how they store, recirculate, and safeguard water resources. Few have a closer view of this shift than Simon Jones, Sales Manager Horticulture Export at Genap, a Dutch water storage specialist with decades of experience across global agriculture and environmental infrastructure.
In a recent conversation with iGrow News, Jones reflected on the state of water storage technologies, the evolution of grower attitudes, and the critical role water security will play in shaping the next decade of greenhouse production.
Simon Jones' Career Built on Water Challenges
Jones brings nearly 25 years of experience in agriculture, horticulture, water storage, and waste management—roles that have placed him across continents and at the center of many of the world’s most pressing water issues. For the past nine years, he has led global sales at Genap, overseeing markets outside Holland, Germany, and Switzerland.
