So Delicious has recently launched a new yogurt alternative made from coconut milk and fruit-derived sweetness without adding sugar or artificial sweeteners. As one of the first brands to offer such a product, So Delicious is well-positioned to cater to the growing demand for plant-based products with lower sugar content. The launch has been successful, with Danone North America reporting it as their best-performing plant-based yogurt category launch, indicating a clear consumer preference for such offerings.
“We know that consumers are looking for great-tasting yogurt offerings, especially coconut milk yogurt alternatives, that don’t come with added sugar,” said Luisa Robinson, Senior Director of Yogurt Innovation at Danone North America. “Our expertise in dairy-free and coconut milk products makes the So Delicious brand uniquely poised to meet this demand. Already, this has been Danone North America’s best-performing launch in the plant-based yogurt category, highlighting the clear consumer appetite for a product like this on shelves.”
The new product is available in four flavors and made from organic coconuts, making it a creamy and vegan-friendly option. Moreover, it is certified as Non-GMO Project verified, reinforcing the brand’s commitment to ethical and sustainable food production. The introduction of this innovative yogurt alternative reflects a growing trend of food companies offering healthier and more sustainable options to meet consumers’ evolving needs and preferences.
The Surging Use of Low-Calorie Sugar Substitutes Raises Health Concerns
A recent analysis by Mintel, reported by the Washington Post, revealed a significant increase in food products containing low- or no-calorie sugar substitutes in the past five years. While these artificial sweeteners are marketed as a healthier alternative to sugar, studies have raised concerns about their effects on gut and metabolic health. Some sweeteners, such as allulose, stevia, and monk fruit extract, are derived from plants and are considered “natural,” while others, including sucralose, aspartame, and saccharin, are synthetic.
The Food and Drug Administration has proposed new rules that will limit the use of added sugars in foods and require companies to adhere to stricter guidelines before labeling products as “healthy.” In response, some companies may replace added sugars with artificial sweeteners in their products. However, the World Health Organization has cautioned against excessive consumption of sugar substitutes due to their potential long-term effects on health.
Image provided by So Delicious