GrowGeneration Launches Char Coir Propagation System with Two New Products

Key Takeaways

• GrowGeneration Corp. unveiled two new propagation products under the Char Coir brand: the Coco Coin Tray and Insert Tray for controlled environment agriculture.
• The Coco Coin Tray features 50 compressed, RHP-certified coco coir plugs that expand with water to create a uniform growing medium.
• The Insert Tray is a durable, reusable 50-cell propagation tray compatible with multiple grow media and designed for commercial environments.
• The new propagation system supports GrowGeneration's strategy to drive higher-margin sales through proprietary, in-house product innovation.
• Products are available through GrowGeneration's retail locations, e-commerce platform, distribution network, and select retail partners nationwide.

GrowGeneration's New Propagation System Addresses Commercial and Consumer Markets

GrowGeneration Corp. (NASDAQ: GRWG) announced the launch of two new propagation products under its Char Coir brand on March 24, 2026. The Coco Coin Tray and Insert Tray target gardeners, commercial growers, and greenhouse operators seeking alternatives to traditional soil or peat-based methods.

The new Char Coir Propagation System expands GrowGeneration's proprietary brand portfolio in growing media and propagation, supporting the company's margin expansion strategy through differentiated product development.

“Most growers want the same thing: better starts, less transplant shock, and healthier plants,” said Michael Leone, Founder of Char Coir. “The Coco Coin Tray and Insert Tray give them a simple, scalable solution that expands with water and creates the ideal environment for early root development, without the mess of soil and without the sustainability concerns of peat.”