AgriBusiness

Stratovation Group Appoints Kenny Kuhn as VP of Insights

A new study by Stratovation Group provides insights into specialty crop growers’ perceptions of biological agricultural inputs, revealing key trends, barriers, and opportunities in the sector.
Photo by Alex Holt on Unsplash

Key Takeaways

  • Kenny Kuhn has joined Stratovation Group as Vice President of Insights, bringing over 30 years of experience in marketing research, data analytics, and strategic leadership.
  • He will focus on expanding the firm’s agricultural marketing, stakeholder research, and strategic communications capabilities.
  • Kuhn has worked with major agribusinesses, including Bayer Crop Science, Corteva, Climate FieldView, Elanco, and the United Soybean Board.
  • His expertise includes brand assessment, customer experience, product development, and marketing performance measurement.
  • Stratovation Group continues to enhance its data-driven intelligence and market research offerings to help agribusinesses navigate a fast-evolving agricultural economy.

Stratovation Group Strengthens Research Capabilities with New VP of Insights

Stratovation Group has announced the appointment of Kenny Kuhn as Vice President of Insights, a move that reinforces the firm’s commitment to data-driven intelligence and strategic market research in agriculture.

With three decades of experience in marketing research, analytics, and consulting, Kuhn will play a key role in expanding the company’s research capabilities and delivering more actionable insights for agribusinesses and stakeholders.

According to Cam Camfield, CEO of Stratovation Group: “Kenny’s depth of expertise and ability to transform complex data into actionable insights is truly unmatched. In today’s volatile agricultural economy, the best way to win is harnessing research to carve out additional efficiency and effectiveness. Judging by our workload, we are seeing that hold true. Kenny is a battle-tested pro, and having him on the team expands our ability to deliver strategic intelligence so clients can make smarter, more confident decisions, even during challenging times.”


A Track Record of Driving Strategic Decisions in Agribusiness

Kuhn brings extensive experience in brand assessment, customer experience, product development, and marketing performance measurement. His portfolio includes high-profile research projects for major agricultural and technology companies, including:


Throughout his career, Kuhn has held leadership roles at:

  • Farm Journal
  • Brado
  • Bayer Crop Science (formerly Monsanto)
  • Hewlett Packard (Compaq Computer)

His expertise in data-driven decision-making and market intelligence has shaped strategies for some of the most influential organizations in agriculture and beyond.

Kuhn expressed enthusiasm for his new role, stating: “I’m excited to join Stratovation Group and work alongside a team that is deeply committed to helping clients make smarter, more informed decisions. Stratovation Group’s approach to market research and stakeholder engagement—transforming insights into action—aligns with my goal of turning data into strategic advantage.”


Enhancing Market Intelligence in Agriculture

With Kuhn at the helm of Stratovation Group’s Insights division, the firm is poised to elevate its market intelligence offerings, helping agribusinesses navigate economic volatility and evolving industry challenges.

Stratovation Group specializes in:

  • Agricultural market research and stakeholder analysis
  • Data-driven insights for strategic decision-making
  • Messaging, marketing strategy, and media engagement

The firm’s hallmark is its ability to translate insights into tangible business strategies, giving clients a competitive edge in the rapidly evolving agricultural sector.

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As a dedicated journalist and entrepreneur, I helm iGrow News, a pioneering media platform focused on the evolving landscape of Agriculture Technology. With a deep-seated passion for uncovering the latest developments and trends within the agtech sector, my mission is to deliver insightful, unbiased news and analysis. Through iGrow News, I aim to empower industry professionals, enthusiasts, and the broader public with knowledge and understanding of technological advancements that shape modern agriculture. You can follow me on LinkedIn & Twitter.

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