Key Takeaways
- talabat mart has signed a strategic MoU with Elite Agro Holding to establish a direct farm-to-consumer supply channel in the UAE.
- The partnership enables talabat mart to source fresh fruits, vegetables, and eggs directly from Elite Agro's local farms, reducing reliance on imports.
- Collaboration areas include demand planning, supply chain optimization, and expanding locally sourced product availability across talabat mart's dark store network.
- The initiative supports the UAE's national food security goals and promotes sustainable domestic agricultural production.
- Both companies describe the partnership as a model for integrating local agriculture with digital commerce infrastructure.
talabat mart Signs Strategic MoU With Elite Agro Holding
talabat mart, the grocery and retail arm of talabat, has signed a strategic Memorandum of Understanding with Elite Agro Holding, a UAE-based food and agricultural group. The partnership creates a direct supply channel connecting Elite Agro's local farms with talabat mart's consumer delivery network, enabling the sourcing of fresh fruits, vegetables, and eggs without intermediaries.
By shortening the supply chain, the collaboration aims to deliver higher-quality produce more quickly while reducing dependence on imported goods.
Demand Planning and Supply Chain Integration
Beyond sourcing, the MoU covers demand planning, supply chain optimization, and the expansion of locally sourced product assortments across talabat mart's network of dark stores. The companies say this will ensure more consistent availability of fresh produce while giving local farmers predictable demand and improved market access.
Alix de Zelicourt, general manager at talabat mart, said the partnership reinforces the company's role within the UAE's food supply ecosystem, with direct sourcing from local farms enabling fresher products for customers.
Building a Digitally Integrated Food Model
Hassan Halawy, group CEO at Elite Agro Holding, described the partnership as bringing together agriculture, technology, and digital access into a single ecosystem. He framed the collaboration as a step toward a smarter food model where local production is supported by digital infrastructure and where efficiency and transparency become standard practice.
Halawy pointed to increasing global pressure on food supply chains as context for the initiative, describing it as a demonstration of how innovation and local capability can strengthen national food security.
Alignment With UAE Food Security Vision
The partnership aligns with the UAE's broader strategy to strengthen national food security and promote homegrown agricultural production. By integrating local farms into talabat mart's supply chain, the initiative supports domestic agriculture growth while creating a scalable model for consistent demand and market access for UAE-based producers.
