Key Takeaways
- The GrowHub and Why Ventures have launched a strategic partnership to implement blockchain-based traceability across cacao and coffee farms in Vietnam’s Central Highlands.
- The initiative will debut at Why Ventures’ pilot site and support local farmers by enhancing product transparency and direct market access.
- The GrowHub’s platform will also be integrated into Why Ventures’ immersive learning programs for students, professionals, and educators.
- The partnership aligns with The GrowHub’s 2024 regional expansion strategy in Vietnam, focused on R&D and agri-tech development.
- Future plans include expanding to other agricultural sectors and supporting the rise of tech-savvy agri-entrepreneurs.
The GrowHub and Why Ventures Launch Blockchain Traceability Project in Vietnam
The GrowHub Limited, a Singapore-based technology company focused on food traceability through blockchain, has announced a strategic partnership with Why Ventures, an immersive learning and business development platform, to implement digital traceability solutions in Vietnam’s agricultural sector. The collaboration begins with a pilot project in Vietnam’s Central Highlands, where cacao and coffee farms will adopt The GrowHub’s technology to monitor and improve product authenticity and sustainability.
“Vietnamese farmers are already producing world-class cacao and coffee, but they often lack the digital tools to compete in global markets,” said Christine Ng, Founder of Why Ventures. “This partnership gives these farmers access to The GrowHub’s proprietary traceability solution that aims to help build trust with consumers, improve sustainability, and increase profits through better data and storytelling.”
Project Goals: Yield Tracking, Transparency, and Farmer Empowerment
The pilot initiative will serve as a testbed for The GrowHub’s blockchain-enabled traceability tools, which are designed to:
- Track crop quality from bean-to-bar or bean-to-cup
- Provide direct-to-market access for farmers
- Ensure end-to-end supply chain transparency
These tools are expected to enhance the competitiveness of Vietnam’s cacao and coffee exports while improving income stability for smallholder farmers.
Integration with Why Ventures’ Learning Journeys
In addition to agricultural deployment, the platform will be embedded into Why Ventures’ entrepreneurship learning programs, providing experiential learning opportunities for:
- Students
- Young professionals
- Educators
Through this hands-on exposure, participants will gain insights into how blockchain and digital tools can drive sustainable agricultural transformation.
“We aim to cultivate a new generation of agri-entrepreneurs who are tech-savvy, environmentally conscious, and globally competitive,” said Alec Ngo, COO of The GrowHub.
Supporting Vietnam’s Tech-Driven Agricultural Growth
The partnership follows The GrowHub’s 2024 establishment of a regional branch in Vietnam, part of a broader expansion strategy emphasizing:
- R&D and agri-software development
- Data analytics and capability building
- Regional integration of digital tools for agriculture
Both organizations are aligned in their mission to bring scalable, tech-based solutions to Vietnam’s agriculture sector, with plans to expand beyond cacao and coffee in 2025 and beyond.
“Christine brings over 20 years of digital transformation experience from companies like Nestlé and L’Oréal,” added Ngo. “Her leadership complements our mission to drive long-term innovation in sustainable food systems.”
