Verdant Technologies Expands HarvestHold Fresh Adoption with Harps Food Stores

Key Takeaways

• Verdant Technologies’ HarvestHold Fresh® was adopted by Harps Food Stores following a successful broccoli pilot.
• The pilot, conducted with Ocean Mist Farms, showed improved broccoli quality and higher retail sell-through in an iceless supply chain.
• HarvestHold Fresh is applied at harvest to maintain quality throughout distribution.
• Harps reported reduced shrink and stronger in-store performance.
• Associated Wholesale Grocers is working to expand HarvestHold Fresh across its retail network.

Verdant Technologies Supports Harps Food Stores with Postharvest Freshness Solution

Verdant Technologies announced that Harps Food Stores is moving forward with HarvestHold Fresh®, its postharvest freshness solution, after a successful broccoli pilot conducted in collaboration with grower partner Ocean Mist Farms. The pilot delivered measurable improvements in broccoli quality and retail sell-through across Harps’ iceless broccoli supply chain.

HarvestHold Fresh is placed in broccoli boxes at the time of harvest and is designed to help preserve peak quality throughout transportation and retail handling. According to Harps, the trial demonstrated improved product appearance and higher in-store sell-through rates.

Mike Roberts, Vice President of Produce Operations at Harps, said: “We care deeply about feeding families, not landfills. This HarvestHold pilot demonstrates that investing in produce freshness delivers real value for the business. We saw better-looking broccoli and higher sell-through in stores. This is exactly the kind of innovation we look for.”