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AgTech Learning & Achievements

WayBeyond Latest News: Evolves Its Brand Identify & Strategy

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  • 31st January 2024
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WayBeyond has announced a strategic brand evolution to empower growers with innovative digital agronomy solutions

Key Takeaways

  1. Brand and Strategic Evolution: WayBeyond has evolved its brand identity and strategic focus better to empower growers with advanced, data-driven crop management solutions, mainly targeting low- to mid-tech growers to bolster food security and sustainability.
  2. Addressing Industry Challenges: The shift comes in response to increasing production costs and the impacts of climate change, underlining the necessity for more sophisticated agronomy data that is accessible, timely, and actionable.
  3. Innovative Crop Management Software: FarmRoad, WayBeyond’s flagship software, integrates sensor networks, AI, and plant science expertise to offer a comprehensive solution for managing plant health and optimizing yield.
  4. Global Trust and Enhanced Customer Engagement: With endorsements from global horticulture leaders, WayBeyond is expanding its focus to include seed producers and large-scale growers, enhancing customer engagement through local support and agronomy services.
  5. Commitment to Sustainable Practices: The company’s renewed focus emphasizes yield improvement and the efficiency and sustainability of agricultural practices, aiming to lead a revolution in modern crop management.

Empowering Growers with Technology

Darryn Keiller, Founder and CEO of WayBeyond, highlighted the critical role growers play in the global food supply chain. The company’s strategic reorientation is not just about providing advanced tools but about fundamentally transforming crop management practices to make them more profitable, sustainable, and enjoyable for growers.

FarmRoad: A Leap in Crop Management

FarmRoad stands at the center of WayBeyond’s technological offerings. This crop management software is built on an advanced sensor network, AI, and deep plant science expertise. It’s designed to unify farm data, enabling growers to manage plant health more effectively and maximize yields through integrated, data-centric management approaches.

Building Trust and Expanding Reach

WayBeyond’s solutions have garnered trust from leading entities in horticulture, including Bayer Crop Science, Perfection Fresh, and the Azura Group. The strategic pivot includes a stronger emphasis on supporting seed producers and large-scale growers, ensuring they can fully leverage the benefits of digital agronomy through enhanced customer engagement and local support services.

Leading the Agronomy Revolution

The shift in focus underscores WayBeyond’s commitment to revolutionizing crop management by providing essential agronomy insights. This approach aims to help growers navigate the complexities of a rapidly changing agricultural landscape, ensuring efficiency and sustainability in practices.

Joining Forces for a Sustainable Future

WayBeyond invites growers, seed producers, industry partners, and media representatives to explore its new brand identity and strategic focus. The invitation extends to participation in upcoming events such as Fruit Logistica, where WayBeyond will showcase its innovative solutions and engage with stakeholders to champion the future of modern crop management.

This evolution marks a pivotal moment for WayBeyond as it reinforces its commitment to empowering growers with the tools and insights needed for enhanced crop management, ultimately contributing to a more sustainable and productive agricultural sector.

WayBeyond’s Recent News:

WayBeyond’s Leap into Sustainable Crop Management (2023/10/10)

WayBeyond has introduced a digital agronomy curriculum for protected cropping growers, highlighting the advantages of greenhouse cultivation in achieving consistent, high-yield produce with minimal environmental impact. This innovative approach to crop management, focusing on yield prediction, pest and disease management, and farm operation optimization, has been integrated into the Protected Agriculture Engineering degree at Ceickor Centro University in Mexico, signaling a significant step towards redefining global food production standards. This collaboration prepares students for future agricultural challenges and emphasizes the potential of digital agronomy combined with protected cropping to meet the increasing global food demand sustainably. WayBeyond’s initiative aligns with the United Nations Sustainable Development Goals. It aims to educate and empower the next generation of agricultural professionals with their FarmRoad solution, leveraging data, AI, and plant science for improved crop management and sustainable agricultural practices.

BASF Venture Arm Announced Investment In WayBeyond (2023/03/15)

BASF Venture Capital invests in WayBeyond, an IoT and SaaS company that aims to enhance crop yields and profitability. WayBeyond’s FarmRoad platform uses crop-contextual AI for seed efficacy and quality transformation. Together, BVC and WayBeyond are focused on providing benefits to seed and crop protection providers and creating a more sustainable future for the agricultural industry.

Reveals New Tool For Maintaining Optimal Plant Growth (2023/02/08)

WayBeyond has introduced a new tool for maintaining optimal plant growth: the Plant Balance Indicator. This cutting-edge solution is designed to help growers achieve the best possible results from their crops, starting with tomato crops.

Image provided by WayBeyond

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